{"id":109613,"date":"2020-02-19T06:00:00","date_gmt":"2020-02-19T05:00:00","guid":{"rendered":"https:\/\/www.freedomtravel.se\/?p=109613"},"modified":"2025-12-20T20:39:33","modified_gmt":"2025-12-20T19:39:33","slug":"ny-markning-for-samarbeten-och-annonser","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/","title":{"rendered":"New labelling for collaborations and advertisements"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-skribent-helena-bergstrom\">Writer: Helena Bergstr\u00f6m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From now on, there will be new labelling for collaborations and ads here on our blog. The reason is that there has recently been a new guide with guidelines from the Swedish Consumer Agency, which we of course plan to follow.<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad7fe001b9e7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad7fe001b9e7\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/#Ny_guide_med_riktlinjer_fran_Konsumentverket\" >New guide with guidelines from the Swedish Consumer Agency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/#Vilka_regler_om_markning_for_samarbeten_galler\" >What are the rules on labelling for collaborations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/#Ny_markning_pa_sponsrade_inlagg\" >New labelling on sponsored posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/#Ny_markning_pa_annonser\" >New labelling on advertisements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/#Detta_marker_vi_ut\" >This is what we label<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-ny-guide-med-riktlinjer-fran-konsumentverket\"><span class=\"ez-toc-section\" id=\"Ny_guide_med_riktlinjer_fran_Konsumentverket\"><\/span>New guide with guidelines from the Swedish Consumer Agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"831\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sk\u00e4rmklipp-59.jpg\" alt=\"marknadsf\u00f6ring i sociala medier - m\u00e4rkning av samarbeten\" class=\"wp-image-109624\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sk\u00e4rmklipp-59.jpg 599w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sk\u00e4rmklipp-59-216x300.jpg 216w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sk\u00e4rmklipp-59-234x325.jpg 234w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A new guide with guidelines from the Swedish Consumer Agency regarding marketing in social media and blogs was recently published. When we first read it, we mostly felt that \"oh, how hard\" and \"how can we manage to fulfil this without it being weird?\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, after reading and reading and talking and talking, we have arrived at decisions that we think will be good. It is perhaps even the case that it will be <em>better<\/em> than before. The Consumer Agency's guidelines are of course intended to make it clear to the consumer what constitutes marketing, and we think this is also important.<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-1599083006\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-1329422167 freed-slider\"><ul><li><div id=\"freed-1230158656\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-top-banner-588x158px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-toppbanner-588x158px.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-904055695\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider1329422167 = jQuery( \".freed-slider-1329422167\" );$freedslider1329422167.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider1329422167.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider1329422167.on(\"mouseover\", function() {$freedslider1329422167.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider1329422167.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vilka-regler-om-markning-for-samarbeten-galler\"><span class=\"ez-toc-section\" id=\"Vilka_regler_om_markning_for_samarbeten_galler\"><\/span>What are the rules on labelling for collaborations?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new information leaflet is written in a simple and accessible way, and has the following features <em>yet<\/em> it is not always easy to understand what is required. If we understand it correctly, all advertising (i.e. when you have been commissioned to promote something in exchange for payment or a product\/service) must be labelled:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a prominent position<\/li>\n\n\n\n<li>With a clear layout<\/li>\n\n\n\n<li>Using words that the reader understands, such as \"advert\" or \"advertising\" (\"In cooperation with ...\" is not enough).<\/li>\n\n\n\n<li>It should read <em>who<\/em> who is behind the marketing<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/signs-1638668_1280-1024x588.jpg\" alt=\"Reklam och m\u00e4rkning f\u00f6r samarbeten\" class=\"wp-image-109627\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/signs-1638668_1280-1024x588.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/signs-1638668_1280-600x345.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/signs-1638668_1280-300x172.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/signs-1638668_1280-768x441.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/signs-1638668_1280-433x249.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/signs-1638668_1280.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items109613_174fe8-6c:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items109613_174fe8-6c ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items109613_174fe8-6c ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items109613_174fe8-6c ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items109613_174fe8-6c kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-109613_bfa0fb-00 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-109613_bfa0fb-00 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-109613_bfa0fb-00 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2019\/04\/sponsrade-inlagg-pa-bloggen\/\">Sponsored posts on the blog - how does it work?<\/a><\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-109613_b9094f-f8 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-109613_b9094f-f8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-109613_b9094f-f8 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE:&nbsp;<a href=\"https:\/\/www.freedomtravel.se\/en\/2020\/10\/varfor-har-vi-reklam-pa-bloggen\/\">Why advertise on the blog? (inside information)<\/a><\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ny-markning-pa-sponsrade-inlagg\"><span class=\"ez-toc-section\" id=\"Ny_markning_pa_sponsrade_inlagg\"><\/span>New labelling on sponsored posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have previously labelled our sponsored posts with \"In collaboration with ...\", but it is clear that this wording is not enough. We also think that we need to be clearer with the layout, and that the labelling should be visible even before you click on the post. Therefore, we have thought that in the future we will label sponsored posts in the following way:<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-2211431775\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-1154301986 freed-slider\"><ul><li><div id=\"freed-1553220479\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-442935130\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider1154301986 = jQuery( \".freed-slider-1154301986\" );$freedslider1154301986.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider1154301986.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider1154301986.on(\"mouseover\", function() {$freedslider1154301986.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider1154301986.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A purple border on the header image (visible even before you click in)<\/li>\n\n\n\n<li>Text in white on the purple border<\/li>\n\n\n\n<li>It says \"Advertising cooperation\"<\/li>\n\n\n\n<li>It says the name of the co-operation partner<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sa-vad-ar-ett-sponsrat-inlagg\">So, what is a sponsored post?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A sponsored post is a post that we have been paid to write. We write what we want and think, but on a topic requested by the client (or agreed by us) and often with a link to the client's website. In a few cases, the post may be written by the client - in which case we will write \"<em>Guest post by xxx<\/em>\". Note! We often put at least as much (or more!) work and commitment into writing the sponsored posts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annons-5-1-1024x576.jpg\" alt=\"\" class=\"wp-image-109686\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annons-5-1-1024x576.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annons-5-1-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annons-5-1-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annons-5-1-768x432.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annons-5-1-433x244.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annons-5-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ny-markning-pa-annonser\"><span class=\"ez-toc-section\" id=\"Ny_markning_pa_annonser\"><\/span>New labelling on advertisements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do we even have adverts, you might think. So far we've had extremely few adverts, but we're planning to put adverts in posts. We know that some people find it boring, but we don't really have the luxury of being able to choose to have a totally unsponsored blog. We do this on a very large part of our total working time and we have bills to pay. Well, now it was said. <\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-169886863\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-2181246066\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We have built a structure that allows advertisers to be seen on <em>all<\/em> all of our 3000 blog posts and pages at the same time, giving advertisers extreme visibility. We hope to sell campaigns in this way. Readers will then see a similar labelling as the one on the sponsored posts. In order for you to recognise that it is an advertisement, the advertisements will be labelled:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A frame with the colour purple and white text<\/li>\n\n\n\n<li>The width of the image will be slightly smaller than normal images (visible on a computer).<\/li>\n\n\n\n<li>It says \"Advertisement\"<\/li>\n\n\n\n<li>It says the name of the advertiser<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"400\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sponsrad-artikel-_-Inneh\u00e5ller-reklam-1-1.jpg\" alt=\"M\u00e4rkning f\u00f6r samarbeten och annonser\" class=\"wp-image-109621\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sponsrad-artikel-_-Inneh\u00e5ller-reklam-1-1.jpg 650w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sponsrad-artikel-_-Inneh\u00e5ller-reklam-1-1-600x369.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sponsrad-artikel-_-Inneh\u00e5ller-reklam-1-1-300x185.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Sponsrad-artikel-_-Inneh\u00e5ller-reklam-1-1-433x266.jpg 433w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-detta-marker-vi-ut\"><span class=\"ez-toc-section\" id=\"Detta_marker_vi_ut\"><\/span>This is what we label<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We label all advertisements and articles that we have been commissioned to produce in return for money or goods\/services. <\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-1330400695\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-3186898406\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If we are invited to an event or to try a service or product <em>without<\/em> the situation is different. In these situations, we choose whether we want to showcase the service\/product and how we want to write about it. It is not a marketing assignment, and is therefore not labelled as such. On the other hand, we tell the reader that we have received a PR mailing from XXX, or whatever it may be.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Helena-och-Peter-FREEDOMtravel-1024x577.jpg\" alt=\"Helena och Peter FREEDOMtravel\" class=\"wp-image-82727\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Helena-och-Peter-FREEDOMtravel-1024x577.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Helena-och-Peter-FREEDOMtravel-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Helena-och-Peter-FREEDOMtravel-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Helena-och-Peter-FREEDOMtravel-768x433.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Helena-och-Peter-FREEDOMtravel.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<div id=\"freed-3498779117\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2020\/02\/ny-markning-for-samarbeten-och-annonser\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Prenumerera_pa_vart_nyhetsbrev\"><\/span>Subscribe to our newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-697030364\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Writer: Helena Bergstr\u00f6m From now on, there will be new labelling for collaborations and ads here on our blog. The reason is that a new guide with guidelines from the Swedish Consumer Agency has recently been published, which we of course plan to follow. Tweet Share Share Share Pin Share Share<\/p>","protected":false},"author":1,"featured_media":34453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[144],"tags":[346],"class_list":["post-109613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalt","tag-bloggande","has-featured-image"],"uagb_featured_image_src":{"full":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",1370,771,false],"thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser-150x150.jpg",150,150,true],"medium":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser-768x432.jpg",700,394,true],"large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser-1024x576.jpg",700,394,true],"influencer":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",224,126,false],"1536x1536":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",1370,771,false],"2048x2048":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",1370,771,false],"trp-custom-language-flag":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",18,10,false],"startpage_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",433,244,false],"popular_product":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",520,293,false],"startpage_camping_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",433,244,false],"campervan_food":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",590,332,false],"post-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",1200,675,false],"woocommerce_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser-320x320.jpg",320,320,true],"woocommerce_single":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser-600x338.jpg",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser-100x100.jpg",100,100,true],"yarpp-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg",120,68,false]},"uagb_author_info":{"display_name":"Helena","author_link":"https:\/\/www.freedomtravel.se\/en\/author\/admin\/"},"uagb_comment_info":13,"uagb_excerpt":"Skribent: Helena Bergstr\u00f6m Fr\u00e5n och med nu kommer det bli ny m\u00e4rkning f\u00f6r samarbeten och annonser h\u00e4r p\u00e5 v\u00e5r blogg. Anledningen \u00e4r att det nyligen kommit en ny guide med riktlinjer fr\u00e5n Konsumentverket, som vi f\u00f6rst\u00e5s planerar att f\u00f6lja. Tweet Share Share Pin Share Share","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg","_links":{"self":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/109613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/comments?post=109613"}],"version-history":[{"count":0,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/109613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media\/34453"}],"wp:attachment":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media?parent=109613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/categories?post=109613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/tags?post=109613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}