{"id":120332,"date":"2020-08-19T06:00:00","date_gmt":"2020-08-19T04:00:00","guid":{"rendered":"https:\/\/www.freedomtravel.se\/?p=120332"},"modified":"2026-02-08T08:09:19","modified_gmt":"2026-02-08T07:09:19","slug":"svemester-det-nya-normala","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2020\/08\/svemester-det-nya-normala\/","title":{"rendered":"Swimming holidays - the new normal? and what happens next?"},"content":{"rendered":"<div id=\"ta_ads_container\" class=\"takeover-container has-clientside-condition loading run-count-0\" data-ttl=\"86400\"><div class=\"takeover-bar\"><a class=\"blog-logo\" href=\"https:\/\/www.freedomtravel.se\/en\/\" title=\"FREEDOMtravel - Sweden&#039;s largest travel magazine - \" rel=\"home\"><img decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/04\/FREEDOMtravel-resemagasin.png\" alt=\"FREEDOMtravel - Sveriges mesta resemagasin\"><\/a><a class=\"home-link close-takeover\" href=\"https:\/\/www.freedomtravel.se\/en\/\">Go to FREEDOMtravel<\/a><\/div><div class=\"takeover-content\"><div class=\"label\">Advertisement<\/div><div id=\"freed-943729077\" class=\"method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/husvagnar\/alpina\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-computer-1920x900px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px.jpg 1920w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-300x141.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-1024x480.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-768x360.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-224x105.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-600x281.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-1536x720.jpg 1536w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-18x8.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-433x203.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-1200x563.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" width=\"1920\" height=\"900\"   \/><\/a><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {if( advads.get_cookie( \"advanced_ads_ad_impressions_317709_timeout\" ) ) {if( advads.get_cookie( \"advanced_ads_ad_impressions_317709\" ) ) {var advanced_ads_ad_impressions_317709 = parseInt( advads.get_cookie( \"advanced_ads_ad_impressions_317709\" ) ) + 1;} else { var advanced_ads_ad_impressions_317709 = 1; }} else {var advanced_ads_ad_impressions_317709 = 1;advads.set_cookie_sec(\"advanced_ads_ad_impressions_317709_timeout\", \"true\", 86400 );}advads.set_cookie_sec(\"advanced_ads_ad_impressions_317709\", advanced_ads_ad_impressions_317709, 86400 );});<\/script><\/div><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-skribent-helena-bergstrom\">Writer: Helena Bergstr\u00f6m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This summer, swimming holidays have been on everyone's mind. Swedes have been holidaying around the country and sharing inspiring photos of our own country on their social channels. But what will happen in the future, will Swedes continue to love Sweden, or is the phenomenon just a parenthesis in their lives?<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad7637519520\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad7637519520\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/svemester-det-nya-normala\/#Svemesterns_ar\" >Year of the Swordmaster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/svemester-det-nya-normala\/#En_ny_installning_till_Svemester\" >A new approach to swimming holidays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/svemester-det-nya-normala\/#Vi_da_har_vi_andrat_installning\" >What about us, have we changed our minds?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/svemester-det-nya-normala\/#Vad_hander_med_resandet_framover\" >What happens to travelling in the future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/svemester-det-nya-normala\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-svemesterns-ar\"><span class=\"ez-toc-section\" id=\"Svemesterns_ar\"><\/span>Year of the Swordmaster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the beginning of the year, many people had booked trips abroad, which they later had to cancel. Perhaps they felt sad when they had planned a wonderful or exciting trip. Perhaps it also felt a bit nice when the fear of infection started to creep in. Suddenly there were other things that felt more important in life. As you know, security and health come before self-realisation and adventure in Maslow's hierarchy of needs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slowly, they began to adjust to holidaying in Sweden. Could it be good after all? Then even that became unclear. Would you only be allowed to travel a maximum of two hours by car? When this latter restriction was lifted, it almost felt a bit luxurious. Think about it, <em>we can travel throughout Sweden<\/em>. As you know, everything is relative!<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-2798907732\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-4262559242 freed-slider\"><ul><li><div id=\"freed-2547687041\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-top-banner-588x158px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-toppbanner-588x158px.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-2141816430\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider4262559242 = jQuery( \".freed-slider-4262559242\" );$freedslider4262559242.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider4262559242.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider4262559242.on(\"mouseover\", function() {$freedslider4262559242.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider4262559242.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-Vadstena-1024x576.jpg\" alt=\"svemester\" class=\"wp-image-120335\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-Vadstena-1024x576.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-Vadstena-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-Vadstena-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-Vadstena-768x432.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-Vadstena-433x244.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-Vadstena.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-ny-installning-till-svemester\"><span class=\"ez-toc-section\" id=\"En_ny_installning_till_Svemester\"><\/span>A new approach to swimming holidays<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\"We have to say that the Swedes have been great at having a positive attitude towards swimming. We have heard very little complaining and a lot of \"Sweden is fantastic\". The Instagram feed has been flooded with picturesque views of Stekenjokk, the High Coast and the G\u00f6ta Canal, <a href=\"https:\/\/www.freedomtravel.se\/en\/2022\/08\/gora-pa-smogen\/\">Sm\u00f6gen<\/a> and <a href=\"https:\/\/www.freedomtravel.se\/en\/2021\/08\/bastad-med-husbil\/\">B\u00e5stad<\/a>. Never before has Sweden seemed so \"dreamy\"!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Motala-1024x576.jpg\" alt=\"\" class=\"wp-image-120336\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Motala-1024x576.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Motala-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Motala-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Motala-768x432.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Motala-433x244.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Motala.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vi-da-har-vi-andrat-installning\"><span class=\"ez-toc-section\" id=\"Vi_da_har_vi_andrat_installning\"><\/span>What about us, have we changed our minds?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We can both say we've changed our minds and we haven't. Our motorhome journey along the <a href=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/gota-kanal-med-husbil\/\">G\u00f6ta Canal<\/a>, <a href=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/trollhatte-kanal-med-husbil\/\">Trollh\u00e4tte canal<\/a> and <a href=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/dalslands-kanal-med-husbil\/\">Dalsland canal<\/a> was surprisingly good and offered fantastic beautiful and interesting places. Yes, we can definitely imagine travelling more and experiencing more of Sweden.<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-1550080556\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-2051322002 freed-slider\"><ul><li><div id=\"freed-1809709643\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-2661185734\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider2051322002 = jQuery( \".freed-slider-2051322002\" );$freedslider2051322002.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider2051322002.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider2051322002.on(\"mouseover\", function() {$freedslider2051322002.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider2051322002.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">However, we can't nod in agreement when we hear \"Sweden is so beautiful, so why travel anywhere else?\". That's like saying \"salmon is good so why eat anything else?\". We like variety and we know that there are many beautiful and interesting things to discover in Europe and the world. When it feels good, we will want to travel outside the borders again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_E7438-1024x576.jpg\" alt=\"\" class=\"wp-image-120340\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_E7438-1024x576.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_E7438-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_E7438-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_E7438-768x432.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_E7438-433x244.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_E7438.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vad-hander-med-resandet-framover\"><span class=\"ez-toc-section\" id=\"Vad_hander_med_resandet_framover\"><\/span>What happens to travelling in the future<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Will Swedes continue to love swimming holidays, or will many revert to their previous travel behaviour whenever possible? Has this forced change perhaps made us look at travelling and our local area in a different way? <\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-314161228\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-1058776603\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We have discovered more of Sweden than we otherwise would have done, and it has been very positive (although a bit crowded at times). We are probably more open to Sweden again than we were before. Eventually, however, we want to diversify with other destinations, but we're not in too much of a hurry. What are your thoughts?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also read reflections on the theme at <a rel=\"noreferrer noopener\" href=\"https:\/\/4000mil.se\/index.php\/har-sommaren-2020-gett-svemester-mersmak\/\" target=\"_blank\">the travel blogger 4000 miles<\/a>.<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-1698340537\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-2543938022\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-19-1024x576.jpg\" alt=\"\" class=\"wp-image-120338\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-19-1024x576.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-19-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-19-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-19-768x432.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-19-433x244.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Blommor-19.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div id=\"freed-1708043140\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/svemester-det-nya-normala\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2020\/08\/svemester-det-nya-normala\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Prenumerera_pa_vart_nyhetsbrev\"><\/span>Subscribe to our newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-4259964831\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00e5 vidare till FREEDOMtravel Advertisement Annons Skribent: Helena Bergstr\u00f6m Denna sommar har svemester varit p\u00e5 allas tungor. Svenskarna har semestrat runt om i landet och delat inspirerande foton fr\u00e5n v\u00e5rt eget land i sina sociala kanaler. Men hur blir det fram\u00f6ver, kommer svenskarna forts\u00e4tta \u00e4lska Sverige, eller \u00e4r fenomenet bara en parentes i tillvaron? 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Svenskarna har semestrat runt om i landet och delat inspirerande foton fr\u00e5n v\u00e5rt eget land i sina sociala kanaler. Men hur blir det fram\u00f6ver, kommer svenskarna forts\u00e4tta \u00e4lska Sverige, eller \u00e4r fenomenet bara en parentes i tillvaron? Tweet&hellip;","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Hamburgsund-1.jpg","_links":{"self":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/120332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/comments?post=120332"}],"version-history":[{"count":0,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/120332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media\/120334"}],"wp:attachment":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media?parent=120332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/categories?post=120332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/tags?post=120332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}