{"id":230819,"date":"2024-04-03T06:00:00","date_gmt":"2024-04-03T04:00:00","guid":{"rendered":"https:\/\/www.freedomtravel.se\/?p=230819"},"modified":"2024-07-07T21:46:29","modified_gmt":"2024-07-07T19:46:29","slug":"heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/","title":{"rendered":"Go Swedish holidays! (But Swedish destinations focus on foreign tourists...!?)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Say hello to Swedish holidays! Sweden has a lot to offer, it is good to support Swedish entrepreneurs and it is (often) more sustainable to holiday in your own country. So, why do many Swedish destinations focus their marketing almost exclusively on tourism from other countries?<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad81e1f58e3e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad81e1f58e3e\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/#Utlandska_besokare_ar_viktiga\" >Foreign visitors are important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/#Heja_svemester\" >Cheer up, master-in-law?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/#Darfor_ar_svemestrande_svenskar_guld_varda\" >Why Swedes are worth their weight in gold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/#Hur_tanker_du\" >How do you think?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-utlandska-besokare-ar-viktiga\"><span class=\"ez-toc-section\" id=\"Utlandska_besokare_ar_viktiga\"><\/span>Foreign visitors are important <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Foreign visitors are of course important for Sweden as a tourist destination, for growth and job creation. There are plenty of potential Sweden visitors out there who, with the right marketing, can be enticed to spend their holiday money in our country, and Visit Sweden regularly creates campaigns focusing on 'high potential' markets such as Norway, Denmark, Germany, USA and China. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the camping world, visitors from our Nordic neighbours, as well as visitors from Germany and the Netherlands, are a very important group. In some parts of the country it is even the case that <em>most<\/em> visitors to the campsites come from Norway, for example, which became painfully clear when the pandemic struck and the border with Norway closed ...<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-2043937440\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-1950332956 freed-slider\"><ul><li><div id=\"freed-727485702\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-top-banner-588x158px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-toppbanner-588x158px.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-1726121845\" class=\"method-missing not-front 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srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280-1024x683.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280-1200x801.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280-600x400.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/the-swedish-flag-3994042_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items230819_5c060e-8a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items230819_5c060e-8a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items230819_5c060e-8a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items230819_5c060e-8a .kb-svg-icon-wrap{font-size:25px;color:#f81818;}.wp-block-kadence-iconlist.kt-svg-icon-list-items230819_5c060e-8a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items230819_5c060e-8a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items230819_5c060e-8a kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-230819_0b97c5-9b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-230819_0b97c5-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/\">Everyone wants to extend the season ... and yet so difficult?<\/a><\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-heja-svemester\"><span class=\"ez-toc-section\" id=\"Heja_svemester\"><\/span>Cheer up, master-in-law?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interest in swimming holidays skyrocketed during the pandemic, which of course can be attributed initially to the lack of options. <em>Men<\/em> This interest seems to have continued, at least in part, even after the borders opened. Many people discovered how amazing our country can be, while swimming goes well with contemporary values such as experiencing nature and sustainable travelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Staying within the country doesn't necessarily make the trip sustainable, but it definitely makes it easier to avoid flights or reduce fuel consumption, for example.<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-321820822\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-1116842451 freed-slider\"><ul><li><div id=\"freed-159562430\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-1862630114\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider1116842451 = jQuery( \".freed-slider-1116842451\" );$freedslider1116842451.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider1116842451.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider1116842451.on(\"mouseover\", function() {$freedslider1116842451.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider1116842451.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">On the one hand, when there is so much talk about the positive aspects of Swedish holidays, it may seem a little surprising that Swedish destinations (read: regions, municipalities, campsites, etc.) often do not seem at all interested in marketing themselves to Swedish tourists. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we talk to Swedish destinations, perhaps to find ways to co-operate, a surprising number of them say that they are <em>only<\/em> direct their marketing towards foreign markets. Alternatively, they rely entirely on Visit Sweden, which in turn focuses on 'high potential foreign markets'.<\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-351887994\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-1205855857\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So much for swimming holidays ...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-1024x683.jpg\" alt=\"\" class=\"wp-image-230847\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-1024x683.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-1200x801.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280-600x400.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-4712602_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-darfor-ar-svemestrande-svenskar-guld-varda\"><span class=\"ez-toc-section\" id=\"Darfor_ar_svemestrande_svenskar_guld_varda\"><\/span>Why Swedes are worth their weight in gold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We look at some of the reasons why sweaty Swedes are gold for Swedish destinations:<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-2590837966\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-2110695575\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>We can tour at any time of the year.<\/strong> As we are already in the country, we don't always need a long holiday to go swimming - we can also take advantage of weekends and other short breaks.<\/li>\n\n\n\n<li><strong>We can contribute to a longer season.<\/strong> For the same reason as the previous point, we can help extend the season and spread tourism over more months of the year. (But yes, this requires that places stay open...!).<\/li>\n\n\n\n<li><strong>We have time to discover 'little' gems. <\/strong>When visiting an exotic country that you may never return to, it's easy to focus on the big sights that you don't want to miss. When travelling in your own local area, it can be easier to make time for the little gems.<\/li>\n\n\n\n<li><strong>We are happy to come back year after year.<\/strong> If we like a place, we are happy to come back. Returning may be easier for us than for a tourist living in the US or China.<\/li>\n\n\n\n<li><strong>We can tour even in times of turmoil. <\/strong>If petrol prices go up, if flights are grounded due to ash clouds or if a pandemic closes the borders, it is still likely that Swedes will be able to holiday in their own country.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For these reasons, we think it is important that Swedish destinations do not just take Swedish holidaymakers for granted (according to the mantra \"they will come anyway\"), but also value Swedish tourists and actively target us in their marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-1024x668.jpg\" alt=\"\" class=\"wp-image-230848\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-1024x668.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-300x196.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-768x501.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-224x146.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-433x282.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-1200x783.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280-600x391.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sweden-905684_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hur-tanker-du\"><span class=\"ez-toc-section\" id=\"Hur_tanker_du\"><\/span>How do you think?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you usually go swimming, and if so, more or less than in the past? How do you view the fact that Swedish destinations often focus on foreign tourists?<\/p><div class=\"freed-placering-11 freed-entity-placement\" style=\"text-align: center;\" id=\"freed-666041662\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88783\" class=\"custom-slider freed-slider-4223091888 freed-slider\"><ul><li><div id=\"freed-384419589\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husvagnsbranschen.se\/medlemmar\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"HRF new xl 2026-9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-224x224.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-12x12.jpg 12w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><li><div id=\"freed-2146732314\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/protect.checkpoint.com\/v2\/r02\/___https:\/www.kabe.se\/se\/nyheter\/kabe-roadshow-2026\/___.YzJlOmthYmU6YzpvOmVkZTIyYjJkNTMxZTZkZjM1YWVhOTViM2NkZTIxMzBlOjc6NDMyYTozYTBkNmIzNGEyZDExNmUyY2ZhYWU3MGNkNzExYmE4ZDUzNjRmYzI5NjgwOTNhNTk5MmZlZDQ2ZTVlNTA3NmVkOmg6VDpO\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"oaddtrip Kabe\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-224x224.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-12x12.jpg 12w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider4223091888 = jQuery( \".freed-slider-4223091888\" );$freedslider4223091888.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider4223091888.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider4223091888.on(\"mouseover\", function() {$freedslider4223091888.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider4223091888.unslider(\"start\");});});<\/script><\/div>\n<div id=\"freed-2705902797\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Prenumerera_pa_vart_nyhetsbrev\"><\/span>Subscribe to our newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-1123176974\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Hurray for holidays in Sweden! Sweden has so much to offer, it's good to support Swedish entrepreneurs, and it's (often) more sustainable to holiday in your own country. So why do many Swedish destinations focus their marketing almost exclusively on tourism from other countries? Tweet Share Share Pin Share Share<\/p>","protected":false},"author":1,"featured_media":230845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[88914],"tags":[],"class_list":["post-230819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onsdagsrummet","has-featured-image"],"uagb_featured_image_src":{"full":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3.png",1200,675,false],"thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-150x150.png",150,150,true],"medium":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-300x169.png",300,169,true],"medium_large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-768x432.png",700,394,true],"large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-1024x576.png",700,394,true],"influencer":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-224x126.png",224,126,true],"1536x1536":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3.png",1200,675,false],"2048x2048":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3.png",1200,675,false],"trp-custom-language-flag":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-18x10.png",18,10,true],"startpage_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-433x244.png",433,244,true],"popular_product":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-520x520.png",520,520,true],"startpage_camping_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-433x675.png",433,675,true],"campervan_food":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3.png",590,332,false],"post-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3.png",1200,675,false],"woocommerce_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-320x320.png",320,320,true],"woocommerce_single":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-600x338.png",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-100x100.png",100,100,true],"yarpp-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-3-120x120.png",120,120,true]},"uagb_author_info":{"display_name":"Helena","author_link":"https:\/\/www.freedomtravel.se\/en\/author\/admin\/"},"uagb_comment_info":4,"uagb_excerpt":"Heja svemester! Sverige har fantastiskt mycket att erbjuda, det \u00e4r bra att st\u00f6tta svenska entrepren\u00f6rer och det \u00e4r (ofta) mer h\u00e5llbart att semestra i det egna landet. S\u00e5, varf\u00f6r fokuserar d\u00e5 m\u00e5nga svenska resm\u00e5l sin marknadsf\u00f6ring n\u00e4stan uteslutande p\u00e5 turism fr\u00e5n andra l\u00e4nder? 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