{"id":231587,"date":"2024-04-10T06:00:00","date_gmt":"2024-04-10T04:00:00","guid":{"rendered":"https:\/\/www.freedomtravel.se\/?p=231587"},"modified":"2024-07-07T21:46:20","modified_gmt":"2024-07-07T19:46:20","slug":"alla-vill-forlanga-sasongen-och-anda-sa-svart","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/","title":{"rendered":"\"Everyone\" wants to extend the season ... and yet so difficult?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Many hospitality entrepreneurs dream of extending the short summer season. And many Swedish travellers want to travel in the low season. So it seems a bit ironic that it should be so difficult to extend the season...?<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad7f275b3061\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad7f275b3061\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/#Sommarsasongen_i_Sverige_ar_sa_kort_sa_kort_%E2%80%A6\" >The summer season in Sweden is so short, so short ...<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/#Svenska_resenarer_57-70_ar_vill_resa_under_lagsasong\" >Swedish travellers aged 57-70 want to travel in the low season<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/#Hur_ska_foretagarna_kunna_forlanga_sasongen\" >How can entrepreneurs extend the season?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/#Vad_tanker_du_om_att_forlanga_sasongen\" >What do you think about extending the season?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-sommarsasongen-i-sverige-ar-sa-kort-sa-kort\"><span class=\"ez-toc-section\" id=\"Sommarsasongen_i_Sverige_ar_sa_kort_sa_kort_%E2%80%A6\"><\/span>The summer season in Sweden is so short, so short ...<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When we visited <a href=\"https:\/\/www.freedomtravel.se\/en\/2023\/07\/gora-i-hoga-kusten\/\">High coast<\/a> At the end of May last year (in glorious high summer heat!) the cable car up Skuleberget had not yet opened, nor the waffle caf\u00e9 at the top, nor the boats to the popular islands on the coast. But you could hike, of course, with your own packed lunch. That's how it is here in Sweden. The summer season, when the attractions are open for tourists, is <em>very<\/em> card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We <em>understand<\/em> why. Of course, it is difficult for businesses to stay open (and pay salaries!) if visitor numbers are too low. At the same time, there are many destinations (restaurants, caf\u00e9s, activity organisers...) that would love to have a longer season. And there are in fact many Swedish travellers, including pensioners and motorhome drivers, who would like to travel in the low season and who <em>looking<\/em> for places that are open. Shouldn't it be possible to extend the season ... a little?<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-3169156531\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-541871971 freed-slider\"><ul><li><div id=\"freed-3308169025\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-top-banner-588x158px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-toppbanner-588x158px.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-4198432728\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider541871971 = jQuery( \".freed-slider-541871971\" );$freedslider541871971.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider541871971.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider541871971.on(\"mouseover\", function() {$freedslider541871971.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider541871971.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-1024x614.jpg\" alt=\"\" class=\"wp-image-231603\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-1024x614.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-300x180.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-768x461.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-224x134.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-433x260.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-1200x720.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280-600x360.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/mountaineering-455338_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-svenska-resenarer-57-70-ar-vill-resa-under-lagsasong\"><span class=\"ez-toc-section\" id=\"Svenska_resenarer_57-70_ar_vill_resa_under_lagsasong\"><\/span>Swedish travellers aged 57-70 want to travel in the low season<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In <a href=\"https:\/\/corporate.visitsweden.com\/kunskap\/malgrupp\/sverige\/forlang-sasongen-med-svenska-resenarer-i-den-nya-medelaldern\/\" target=\"_blank\" rel=\"noreferrer noopener\">target group survey from Visit Sweden<\/a> shows that Swedish travellers in the 'new middle age' (57-70 years) want to travel and discover Sweden even in the low season. This group is also an affluent target group that is willing to pay for quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shouldn't Swedish tourist destinations that want to extend the season be able to actively target this group? (As well as camper van drivers who also like to travel in the low season - tip from the editorial team!) <\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-845487263\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-267299505 freed-slider\"><ul><li><div id=\"freed-4237634551\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-3400701660\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider267299505 = jQuery( \".freed-slider-267299505\" );$freedslider267299505.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider267299505.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider267299505.on(\"mouseover\", function() {$freedslider267299505.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider267299505.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">According to the survey, two things in particular appeal to 57-70 year olds: city holidays and 'travelling around Sweden'. The top list of desired activities includes everything from cities and culture to outdoor activities in nature and culinary experiences. Sounds like a lot of possibilities!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-231608\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-1024x682.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280-600x400.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/sea-7812042_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items231587_e353d4-89:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items231587_e353d4-89 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items231587_e353d4-89 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items231587_e353d4-89 .kb-svg-icon-wrap{font-size:25px;color:#f81818;}.wp-block-kadence-iconlist.kt-svg-icon-list-items231587_e353d4-89 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items231587_e353d4-89 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items231587_e353d4-89 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-231587_c73876-7c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-231587_c73876-7c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/heja-svemester-men-svenska-resmal-fokuserar-pa-utlandska-turister\/\">Go swimming holidays! (But the focus is on foreign tourists?)<\/a><\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hur-ska-foretagarna-kunna-forlanga-sasongen\"><span class=\"ez-toc-section\" id=\"Hur_ska_foretagarna_kunna_forlanga_sasongen\"><\/span>How can entrepreneurs extend the season?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, we've heard many entrepreneurs say that they are <em>wool <\/em>extend the season. It's not easy to live a whole year on what you earn in a measly two months. We have also heard many motorhome drivers and other travellers wish that caf\u00e9s, restaurants, campsites, attractions and excursions would open a little earlier in the spring and stay open a little longer in the autumn.<\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-2735567075\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-3418407498\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, it feels a bit ironic, and a bit sad, that it should be so difficult to make it happen. It is probably extremely difficult to open as a lone caf\u00e9 if everything around it is closed. Probably a joint campaign is needed, while at the same time advertising extended opening hours to attract visitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps this is too challenging to implement? Maybe there is no money for this kind of investment? But wouldn't it be nice if it was easier to tourist before and after the high season (when it is often so crowded that you almost give up and choose to stay at home)?<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-4125990228\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-1213233607\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-1024x768.jpg\" alt=\"\" class=\"wp-image-231602\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-1024x768.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-300x225.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-768x576.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-224x168.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-16x12.jpg 16w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-433x325.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-1200x900.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280-600x450.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/beech-forest-2439004_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vad-tanker-du-om-att-forlanga-sasongen\"><span class=\"ez-toc-section\" id=\"Vad_tanker_du_om_att_forlanga_sasongen\"><\/span>What do you think about extending the season?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What do you think about extending the season? Would you as a camper or traveller\/tourist appreciate it? What do you think would be needed to make it possible?<\/p>\n<div id=\"freed-2613318582\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/alla-vill-forlanga-sasongen-och-anda-sa-svart\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Prenumerera_pa_vart_nyhetsbrev\"><\/span>Subscribe to our newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-1608479846\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Many entrepreneurs who run tourist attractions dream of extending the short summer season. And many Swedish travellers want to travel during the low season. So it seems a little ironic that it should be so difficult to extend the season ...? Tweet Share Share Pin Share Share<\/p>","protected":false},"author":1,"featured_media":231600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[88914],"tags":[],"class_list":["post-231587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onsdagsrummet","has-featured-image"],"uagb_featured_image_src":{"full":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4.png",1200,675,false],"thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-150x150.png",150,150,true],"medium":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-300x169.png",300,169,true],"medium_large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-768x432.png",700,394,true],"large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-1024x576.png",700,394,true],"influencer":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-224x126.png",224,126,true],"1536x1536":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4.png",1200,675,false],"2048x2048":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4.png",1200,675,false],"trp-custom-language-flag":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-18x10.png",18,10,true],"startpage_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-433x244.png",433,244,true],"popular_product":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-520x520.png",520,520,true],"startpage_camping_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-433x675.png",433,675,true],"campervan_food":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4.png",590,332,false],"post-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4.png",1200,675,false],"woocommerce_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-320x320.png",320,320,true],"woocommerce_single":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-600x338.png",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-100x100.png",100,100,true],"yarpp-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4-120x120.png",120,120,true]},"uagb_author_info":{"display_name":"Helena","author_link":"https:\/\/www.freedomtravel.se\/en\/author\/admin\/"},"uagb_comment_info":7,"uagb_excerpt":"M\u00e5nga f\u00f6retagare som driver bes\u00f6ksm\u00e5l dr\u00f6mmer om att f\u00f6rl\u00e4nga den korta sommars\u00e4songen. Och m\u00e5nga svenska resen\u00e4rer vill resa under l\u00e5gs\u00e4song. S\u00e5 nog k\u00e4nns det lite ironiskt att det ska vara s\u00e5 sv\u00e5rt att f\u00f6rl\u00e4nga s\u00e4songen &#8230;? Tweet Share Share Pin Share Share","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/ONSDAGS-4.png","_links":{"self":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/231587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/comments?post=231587"}],"version-history":[{"count":0,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/231587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media\/231600"}],"wp:attachment":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media?parent=231587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/categories?post=231587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/tags?post=231587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}