{"id":232329,"date":"2024-04-24T06:00:00","date_gmt":"2024-04-24T04:00:00","guid":{"rendered":"https:\/\/www.freedomtravel.se\/?p=232329"},"modified":"2024-07-07T21:46:00","modified_gmt":"2024-07-07T19:46:00","slug":"betalvagg-eller-annonser-vilket-gillas-bast-samst","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2024\/04\/betalvagg-eller-annonser-vilket-gillas-bast-samst\/","title":{"rendered":"Paywall or adverts - which is better\/worse?"},"content":{"rendered":"<div id=\"ta_ads_container\" class=\"takeover-container has-clientside-condition loading run-count-0\" data-ttl=\"86400\"><div class=\"takeover-bar\"><a class=\"blog-logo\" href=\"https:\/\/www.freedomtravel.se\/en\/\" title=\"FREEDOMtravel - Sweden&#039;s largest travel magazine - \" rel=\"home\"><img decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/04\/FREEDOMtravel-resemagasin.png\" alt=\"FREEDOMtravel - Sveriges mesta resemagasin\"><\/a><a class=\"home-link close-takeover\" href=\"https:\/\/www.freedomtravel.se\/en\/\">Go to FREEDOMtravel<\/a><\/div><div class=\"takeover-content\"><div class=\"label\">Advertisement<\/div><div id=\"freed-3754240521\" class=\"method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/husvagnar\/alpina\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-computer-1920x900px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px.jpg 1920w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-300x141.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-1024x480.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-768x360.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-224x105.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-600x281.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-1536x720.jpg 1536w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-18x8.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-433x203.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-dator-1920x900px-1200x563.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" width=\"1920\" height=\"900\"   \/><\/a><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {if( advads.get_cookie( \"advanced_ads_ad_impressions_317709_timeout\" ) ) {if( advads.get_cookie( \"advanced_ads_ad_impressions_317709\" ) ) {var advanced_ads_ad_impressions_317709 = parseInt( advads.get_cookie( \"advanced_ads_ad_impressions_317709\" ) ) + 1;} else { var advanced_ads_ad_impressions_317709 = 1; }} else {var advanced_ads_ad_impressions_317709 = 1;advads.set_cookie_sec(\"advanced_ads_ad_impressions_317709_timeout\", \"true\", 86400 );}advads.set_cookie_sec(\"advanced_ads_ad_impressions_317709\", advanced_ads_ad_impressions_317709, 86400 );});<\/script><\/div><\/div>\n<p class=\"wp-block-paragraph\">Many sites, such as digital magazines, need to earn an income for the content they produce. Paywall or adverts - which is better\/worse?<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad78949ac024\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad78949ac024\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/betalvagg-eller-annonser-vilket-gillas-bast-samst\/#Hur_ska_en_tidning_finansiera_sin_verksamhet\" >How should a newspaper finance its activities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/betalvagg-eller-annonser-vilket-gillas-bast-samst\/#For-_och_nackdelar_med_betalvagg\" >Pros and cons of the paywall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/betalvagg-eller-annonser-vilket-gillas-bast-samst\/#For-_och_nackdelar_med_annonser\" >Advantages and disadvantages of adverts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/betalvagg-eller-annonser-vilket-gillas-bast-samst\/#Hur_tanker_vi\" >How do we think?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/betalvagg-eller-annonser-vilket-gillas-bast-samst\/#Hur_tanker_du\" >How do you think?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/betalvagg-eller-annonser-vilket-gillas-bast-samst\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-hur-ska-en-tidning-finansiera-sin-verksamhet\"><span class=\"ez-toc-section\" id=\"Hur_ska_en_tidning_finansiera_sin_verksamhet\"><\/span>How should a newspaper finance its activities?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It's easy to imagine what it was like in the old days. A newsagent would stand in the street and shout out that the latest news was on sale. You gave the vendor a coin, and you got your paper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, the range of newspapers and weekly magazines expanded, but people continued to pay for their physical copy, in a shop. <\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-2963474615\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-3070225406 freed-slider\"><ul><li><div id=\"freed-2372717815\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-top-banner-588x158px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-toppbanner-588x158px.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-2665667954\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider3070225406 = jQuery( \".freed-slider-3070225406\" );$freedslider3070225406.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider3070225406.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider3070225406.on(\"mouseover\", function() {$freedslider3070225406.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider3070225406.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Then came the internet. Suddenly it became <em>free of charge<\/em> to read - apart from paying for a computer, electricity and internet, of course, but that didn't benefit the newspaper. So how would the newspapers make money? Well, adverts of course! And then: a paywall.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-232353\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-1024x682.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280-600x400.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/coffee-791439_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-for-och-nackdelar-med-betalvagg\"><span class=\"ez-toc-section\" id=\"For-_och_nackdelar_med_betalvagg\"><\/span>Pros and cons of the paywall<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A paywall means that you only see a small part of a site for free, and then you have to pay to see and read the rest, for example in the form of a monthly subscription. Sometimes you have to pay for pretty much everything on the site, and other times there is a \"premium section\" for paying readers. Or you can read a certain number of articles before everything is locked...<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-707654390\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-440380913 freed-slider\"><ul><li><div id=\"freed-2011126189\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-2187320129\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider440380913 = jQuery( \".freed-slider-440380913\" );$freedslider440380913.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider440380913.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider440380913.on(\"mouseover\", function() {$freedslider440380913.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider440380913.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In a way, a paywall can be reasonable. You pay for something you want to read, and at best it means you get to read your favourite newspaper without intrusive ads. On the other hand, it has become more and more common to see adverts behind the paywall as well, in so-called 'hybrid business models'. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A challenge for readers is that they may want to read many different newspapers and websites, and it becomes expensive to add up all the different subscription costs. A challenge for the newspaper (and advertisers) is that readership is declining, because of course not everyone is prepared to pay.<\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-1771150605\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-2544850947\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-1024x661.jpg\" alt=\"\" class=\"wp-image-232356\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-1024x661.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-300x194.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-768x496.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-224x145.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-600x387.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-433x279.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280-1200x774.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/subscribe-3534409_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items232329_3da99c-46:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items232329_3da99c-46 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items232329_3da99c-46 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items232329_3da99c-46 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items232329_3da99c-46 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items232329_3da99c-46 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-232329_d16e41-3a .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-232329_d16e41-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-232329_d16e41-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/\">Following social media trends - or your passion<\/a><\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-232329_ab869e-43 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-232329_ab869e-43 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-232329_ab869e-43\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2024\/06\/ai-stormar-in-ska-man-vara-radd-eller-omfamna-det-nya\/\">AI storming in - be afraid or embrace the new?<\/a><\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-for-och-nackdelar-med-annonser\"><span class=\"ez-toc-section\" id=\"For-_och_nackdelar_med_annonser\"><\/span>Advantages and disadvantages of adverts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If a site runs adverts instead (without a paywall), this may mean that there are more adverts, which may be perceived as disturbing to readers, especially if the adverts are 'flashing' or irrelevant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, the advantage of an ad-only site is that the reader does not have to pay anything to read. The advantage for the site owner (and advertisers) is that readership will be higher, as those who do not want to pay will not be scared away.<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-3102652408\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-1393272644\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-232358\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-1024x682.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280-600x400.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/online-4208112_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hur-tanker-vi\"><span class=\"ez-toc-section\" id=\"Hur_tanker_vi\"><\/span>How do we think?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We understand the idea of a paywall and think it may be reasonable on some sites, especially large and well niched sites\/newspapers that have a very loyal readership. However, we believe that most people are prepared to pay a subscription fee only on a limited number of sites, so if a very large number of sites are locked, we believe that people will read in fewer places.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For our part, we do not pay for any site at the moment. We read on so <em>many<\/em> different places, and if we hit a paywall, we usually google further and find the information elsewhere. That said, we may of course change our minds in the future, depending on how things develop.<\/p><div class=\"freed-placering-11 freed-entity-placement\" style=\"text-align: center;\" id=\"freed-553441124\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88783\" class=\"custom-slider freed-slider-1110695957 freed-slider\"><ul><li><div id=\"freed-694730575\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husvagnsbranschen.se\/medlemmar\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"HRF new xl 2026-9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-224x224.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-12x12.jpg 12w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><li><div id=\"freed-3035619084\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/protect.checkpoint.com\/v2\/r02\/___https:\/www.kabe.se\/se\/nyheter\/kabe-roadshow-2026\/___.YzJlOmthYmU6YzpvOmVkZTIyYjJkNTMxZTZkZjM1YWVhOTViM2NkZTIxMzBlOjc6NDMyYTozYTBkNmIzNGEyZDExNmUyY2ZhYWU3MGNkNzExYmE4ZDUzNjRmYzI5NjgwOTNhNTk5MmZlZDQ2ZTVlNTA3NmVkOmg6VDpO\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"oaddtrip Kabe\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-224x224.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-12x12.jpg 12w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider1110695957 = jQuery( \".freed-slider-1110695957\" );$freedslider1110695957.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider1110695957.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider1110695957.on(\"mouseover\", function() {$freedslider1110695957.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider1110695957.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As for our own magazine, we will (at least for the foreseeable future) continue to produce open content that is free to all readers, and funded by adverts. This is partly because we want our site to be open to all, and partly because we believe it is the most reasonable way for us to fund the site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-1024x682.jpg\" alt=\"\" class=\"wp-image-232362\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-1024x682.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280-600x400.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/04\/tablet-1075790_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hur-tanker-du\"><span class=\"ez-toc-section\" id=\"Hur_tanker_du\"><\/span>How do you think?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">How do you think? Are you bothered by adverts? 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