{"id":233143,"date":"2024-05-08T06:00:00","date_gmt":"2024-05-08T04:00:00","guid":{"rendered":"https:\/\/www.freedomtravel.se\/?p=233143"},"modified":"2025-11-20T18:20:09","modified_gmt":"2025-11-20T17:20:09","slug":"folja-trender-i-sociala-medier","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/","title":{"rendered":"Following social media trends - or your passion?"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-skribent-helena-bergstrom\">Writer: Helena Bergstr\u00f6m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Should you follow social media trends? Or your creativity and passion? Can the trends make it even more fun ... or can it instead become performance-fuelled and annoying? How do you actually maintain a good relationship with social media ...?<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac672f77c010\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac672f77c010\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/#Sociala_medier_%E2%80%A6_pa_skoj_eller_pa_blodigt_allvar\" >Social media ... for fun or bloody serious?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/#Att_folja_trender_pa_sociala_medier_%E2%80%93_eller_sin_lust\" >Following social media trends - or your passion?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/#Att_hitta_en_balans_mellan_trender_och_lust\" >Finding a balance between trends and desire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/#Hur_ar_din_relation_till_trender_i_sociala_medier\" >What is your relationship with social media trends?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-sociala-medier-pa-skoj-eller-pa-blodigt-allvar\"><span class=\"ez-toc-section\" id=\"Sociala_medier_%E2%80%A6_pa_skoj_eller_pa_blodigt_allvar\"><\/span>Social media ... for fun or bloody serious?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It started as a hobby and a social activity. People posted pictures of their daily lives and 'chatted' with friends and acquaintances online. And that's still the case to some extent, on Facebook and Instagram. But today it is <em>very clear <\/em>that social media is also (sometimes largely) about marketing, sales, performance and the quest for Likes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Almost all companies use social media in their strategy, in one way or another, and much of what we see in the feed is related to different companies. At the same time, influencers are trying to get free skincare products in exchange for good-looking films, and young people can be desperate for Likes and validation.<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-2930051984\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-4019336872 freed-slider\"><ul><li><div id=\"freed-2269329674\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-4035679233\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.sun-living.com\/vans\/v-serien\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"New Sunlife\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Nya-Sunliv.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider4019336872 = jQuery( \".freed-slider-4019336872\" );$freedslider4019336872.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider4019336872.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider4019336872.on(\"mouseover\", function() {$freedslider4019336872.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider4019336872.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It's not uncommon to hear people say about social media that \"it used to be fun\" and \"now it's become a pressure\". It can be in jest sometimes, but it can also be deadly serious.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-233169\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-1024x683.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-1536x1024.jpg 1536w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-2048x1365.jpg 2048w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/georgia-de-lotz-UsJoNxLaNo-unsplash-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-att-folja-trender-pa-sociala-medier-eller-sin-lust\"><span class=\"ez-toc-section\" id=\"Att_folja_trender_pa_sociala_medier_%E2%80%93_eller_sin_lust\"><\/span>Following social media trends - or your passion?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One problem, when something becomes important to you, is that you start to analyse it and try to perform better. We can recognise this sometimes. For us, Facebook and Instagram are relatively important, as they are platforms where we can communicate with our readers and followers. So we should keep up to date and do the 'right thing'.<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-3121957272\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-2013519682 freed-slider\"><ul><li><div id=\"freed-3859839037\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-1162096182\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-2209808479\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/store.alko-tech.com\/anhaengerkupplungen-fuer-reisemobile\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"AL-KO towbar 2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026-.png\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026-.png 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--300x81.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--224x60.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--18x5.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--433x116.png 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider2013519682 = jQuery( \".freed-slider-2013519682\" );$freedslider2013519682.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider2013519682.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider2013519682.on(\"mouseover\", function() {$freedslider2013519682.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider2013519682.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We read a lot and we also get lots of tips. One week we're told that \"You have to make reels if you want to grow on Instagram\" and the next week we should start a Facebook group, or a podcast or a TikTok account. Yes, absolutely... It's certainly wise advice in many ways. The problem is that it's hardly going to be any good if you don't think it's fun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's a good idea to make the films in specific ways too, according to the trends. Sometimes it should say \"POV\" (Point of View) and other times it should say \"This is your sign to go to ...\" or \"Steal my guide to ...\". You should preferably alternate pictures and films, and suddenly Instagram posts should not be short but <em>super long <\/em>with informative guides in the style of \"20 things to do in Barcelona\"... Or was it something else this week? I don't really remember ...<\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-3860335557\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-3891262212\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-233173\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-1024x683.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-1536x1024.jpg 1536w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-2048x1365.jpg 2048w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/gabrielle-henderson-bmUa09zy2ZQ-unsplash-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items233143_1dcd4e-7a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items233143_1dcd4e-7a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items233143_1dcd4e-7a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items233143_1dcd4e-7a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items233143_1dcd4e-7a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items233143_1dcd4e-7a kt-svg-icon-list-columns-1 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48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2024\/04\/betalvagg-eller-annonser-vilket-gillas-bast-samst\/\">Paywall or adverts - which is better\/worse?<\/a><\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-att-hitta-en-balans-mellan-trender-och-lust\"><span class=\"ez-toc-section\" id=\"Att_hitta_en_balans_mellan_trender_och_lust\"><\/span>Finding a balance between trends and desire<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you're instagramming just for yourself and your friends, to relax for a while, then you really don't need to worry about trends or strategies. (Unless you think a trend looks funny - then that's great!) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you run a business or have a stated purpose for your social media, it might be a good idea to keep an eye on things. <em>Men<\/em>That said, you really don't have to jump on every trend. We're starting to feel a bit the other way round. That it's best (and most fun) if everyone does their own thing, no matter what happens to be trending this week.<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-847044579\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-2166566096\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So we'll continue to use social media in our own way, which is to showcase destinations and share experiences from our travels around Sweden, Europe and the world. You'll get to see us too, of course - but if there are any weird trends or poses with pouty mouths, then either Peter has lost it completely, or we're hacked... <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you want to follow our fairly trend-free Instagram, you can check out <a href=\"https:\/\/www.instagram.com\/freedomtravel.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">@freedomtravel.se<\/a>!<\/p><div class=\"freed-placering-11 freed-entity-placement\" style=\"text-align: center;\" id=\"freed-1167927578\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88783\" class=\"custom-slider freed-slider-916960298 freed-slider\"><ul><li><div id=\"freed-4144005187\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husvagnsbranschen.se\/medlemmar\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"HRF new xl 2026-9\"><img loading=\"lazy\" decoding=\"async\" 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href=\"https:\/\/www.unityline.se\/erbjudande\/erbjudande-for-individuella\/polsca-hosterbjudande\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-224x224.jpg 224w, 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).ready ).call( null, function() {var $freedslider916960298 = jQuery( \".freed-slider-916960298\" );$freedslider916960298.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider916960298.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider916960298.on(\"mouseover\", function() {$freedslider916960298.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider916960298.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-233171\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-1024x683.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-1536x1024.jpg 1536w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-2048x1365.jpg 2048w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2024\/05\/jakob-owens-WUmb_eBrpjs-unsplash-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hur-ar-din-relation-till-trender-i-sociala-medier\"><span class=\"ez-toc-section\" id=\"Hur_ar_din_relation_till_trender_i_sociala_medier\"><\/span>What is your relationship with social media trends?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you use social media, and if so, what is your relationship with them? Do you follow new trends on Instagram or TikTok, and if so, is it because it's fun or because you think \"it's important to keep up\"?<\/p>\n<div id=\"freed-1687049119\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2024\/05\/folja-trender-i-sociala-medier\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Prenumerera_pa_vart_nyhetsbrev\"><\/span>Subscribe to our newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-2747534938\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Writer: Helena Bergstr\u00f6m Should you follow trends in social media? Or your creativity and desire? Can the trends perhaps make it all even more fun... or can it instead become performance-driven and hard? How do you actually maintain a good relationship with social media...? 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Eller sin kreativitet och lust? Kan trenderna kanske g\u00f6ra det hela \u00e4nnu roligare &#8230; eller kan det ist\u00e4llet bli prestationsfyllt och jobbigt? Hur beh\u00e5ller man egentligen en bra relation till sociala medier &#8230;? 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