{"id":316010,"date":"2026-10-01T05:30:00","date_gmt":"2026-10-01T03:30:00","guid":{"rendered":"https:\/\/www.freedomtravel.se\/?p=316010"},"modified":"2026-10-01T16:39:51","modified_gmt":"2026-10-01T14:39:51","slug":"ai-haller-pa-att-forandra-hur-vi-valjer-resmal","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2026\/10\/ai-haller-pa-att-forandra-hur-vi-valjer-resmal\/","title":{"rendered":"AI is changing how we choose travel destinations"},"content":{"rendered":"<div id=\"ta_ads_container\" class=\"takeover-container has-clientside-condition loading run-count-0\" data-ttl=\"86400\"><div class=\"takeover-bar\"><a class=\"blog-logo\" href=\"https:\/\/www.freedomtravel.se\/en\/\" title=\"FREEDOMtravel - Sweden&#039;s largest travel magazine - \" rel=\"home\"><img decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/04\/FREEDOMtravel-resemagasin.png\" alt=\"FREEDOMtravel - Sveriges mesta resemagasin\"><\/a><a class=\"home-link close-takeover\" href=\"https:\/\/www.freedomtravel.se\/en\/\">Go to FREEDOMtravel<\/a><\/div><div class=\"takeover-content\"><div class=\"label\">Advertisement<\/div><div id=\"freed-699342545\" class=\"method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/event\/oktoberfest-3-4-oktober\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Oktoberfest 1920x900px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px.jpg 1920w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-300x141.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-1024x480.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-768x360.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-224x105.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-600x281.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-1536x720.jpg 1536w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-18x8.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-433x203.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Oktoberfest-1920x900px-1200x563.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" width=\"1920\" height=\"900\"   \/><\/a><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {if( advads.get_cookie( \"advanced_ads_ad_impressions_315999_timeout\" ) ) {if( advads.get_cookie( \"advanced_ads_ad_impressions_315999\" ) ) {var advanced_ads_ad_impressions_315999 = parseInt( advads.get_cookie( \"advanced_ads_ad_impressions_315999\" ) ) + 1;} else { var advanced_ads_ad_impressions_315999 = 1; }} else {var advanced_ads_ad_impressions_315999 = 1;advads.set_cookie_sec(\"advanced_ads_ad_impressions_315999_timeout\", \"true\", 86400 );}advads.set_cookie_sec(\"advanced_ads_ad_impressions_315999\", advanced_ads_ad_impressions_315999, 86400 );});<\/script><\/div><\/div>\n<h3 class=\"wp-block-heading\">Writer: Co-operation partner<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing where to go on your next trip has long been a mix of dreams, recommendations and quite a few open tabs in the browser. Now artificial intelligence is starting to move the positions forward in the very phase where a vague idea turns into a concrete destination. The change does not mean that the classic search disappears, but it does mean that the questions can be significantly more personal from the start.<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6abe9508336bc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abe9508336bc\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2026\/10\/ai-haller-pa-att-forandra-hur-vi-valjer-resmal\/#Fran_sokord_till_en_riktig_beskrivning\" >From keywords to a proper description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2026\/10\/ai-haller-pa-att-forandra-hur-vi-valjer-resmal\/#Det_ovantade_resmalet_far_en_ny_chans\" >The unexpected destination gets a second chance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2026\/10\/ai-haller-pa-att-forandra-hur-vi-valjer-resmal\/#Inspiration_behover_fortfarande_manskliga_omvagar\" >Inspiration still needs human detours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2026\/10\/ai-haller-pa-att-forandra-hur-vi-valjer-resmal\/#Den_basta_fragan_kan_bli_viktigare_an_topplistan\" >The best question can become more important than the top list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2026\/10\/ai-haller-pa-att-forandra-hur-vi-valjer-resmal\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fran_sokord_till_en_riktig_beskrivning\"><\/span><a><\/a>From keywords to a proper description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A regular search engine works best when the traveler already has an approximate language for what is being searched for. It could be a city, a beach, a hiking trail or a hotel in a certain price range. With generative AI, instead, you can start with an entire situation. A family might describe that they are looking for quiet swimming, short distances and excursions that work without a rental car, while another traveler might prioritize architecture, train connections and cool evenings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It changes the selection process itself. Instead of first choosing a destination and then investigating whether the place is suitable, the process can be reversed. AI can sort large amounts of information based on preferences and suggest places that the traveler might not have typed into the search box on their own. Visit Sweden also describes how <a href=\"https:\/\/corporate.visitsweden.com\/kunskap\/kanaler\/digitala-kanaler\/synlighet-i-ai-tjanster\/\" target=\"_blank\" rel=\"noopener\">AI is affecting how travelers find and choose destinations<\/a> by moving from lists of search results to more cohesive recommendations.<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-2993836687\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-488818182 freed-slider\"><ul><li><div id=\"freed-2720162211\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-2556211870\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.sun-living.com\/vans\/v-serien\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"New Sunlife\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Nya-Sunliv.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider488818182 = jQuery( \".freed-slider-488818182\" );$freedslider488818182.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider488818182.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider488818182.on(\"mouseover\", function() {$freedslider488818182.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider488818182.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-1024x682.jpg\" alt=\"\" class=\"wp-image-316017\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-1024x682.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-600x400.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-roberto-hund-5356640.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AI can sort large amounts of information. Photo: Roberto Hund \/ Pexels<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Det_ovantade_resmalet_far_en_ny_chans\"><\/span>The unexpected destination gets a second chance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The interesting thing is not only that planning can be faster. Technology can also change which places are included in the first selection. Those who previously searched for well-known weekend towns often received variations of the same established list. However, a detailed question about small coastal towns with a railway, local food market and good walking opportunities can open the door to completely different options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same change is recognizable from other digital environments where recommendation systems help the user sort through a large selection. This could be music, film, news or <a href=\"https:\/\/www.mrgreen.se\/\" target=\"_blank\" rel=\"noopener\">online casino<\/a>, where categories and personal choices influence how content is displayed. For the traveler, the important difference is that a destination is a much more complex decision, as weather, transportation, opening hours and season can change whether a suggestion actually works. Therefore, AI is best as a starting point for further verification rather than as the final word<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-2767634159\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-187107275 freed-slider\"><ul><li><div id=\"freed-2151496556\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_kop_biljett_588x158px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_kop_biljett_588x158px.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_kop_biljett_588x158px.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_kop_biljett_588x158px-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_kop_biljett_588x158px-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_kop_biljett_588x158px-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_kop_biljett_588x158px-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-3483186705\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-3410997217\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.alko-tech.com\/sv_se\/fordonstyper\/produkter-foer-husbil\/bakre-lasthallare\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"AL-KO bicycles 2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-cyklar-2026.png\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-cyklar-2026.png 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-cyklar-2026-300x81.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-cyklar-2026-224x60.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-cyklar-2026-18x5.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-cyklar-2026-433x116.png 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider187107275 = jQuery( \".freed-slider-187107275\" );$freedslider187107275.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider187107275.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider187107275.on(\"mouseover\", function() {$freedslider187107275.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider187107275.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inspiration_behover_fortfarande_manskliga_omvagar\"><\/span><a><\/a>Inspiration still needs human detours<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An algorithm may be adept at finding connections, but travel also consists of things that are difficult to express as criteria. A caf\u00e9 that happens to be perfectly located after a long walk, a small museum that doesn&#039;t dominate search results, or the feeling of staying an extra day in a place can have great significance. These kinds of discoveries often arise through reporting, conversations, and personal detours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also why reports and other sources written by people play an important role. When AI summarizes information, it needs experiences from people who have actually been there. They can provide context, nuances and practical details that help the traveler decide whether a suggestion is suitable. One example is FREEDOMtravel&#039;s report where <a href=\"https:\/\/www.freedomtravel.se\/en\/2024\/06\/planera-en-resa-i-glasriket\/\" target=\"_blank\" rel=\"noreferrer noopener\">a digital travel planner was able to set up a day in the Kingdom of Crystal<\/a> \u2013 and the proposal was then tested on site.<\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-2350406648\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-370988355\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-1024x683.jpg\" alt=\"\" class=\"wp-image-316019\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-1024x683.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-300x200.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-768x512.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-224x149.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-1536x1024.jpg 1536w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-18x12.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-433x289.jpg 433w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-1200x800.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176-600x400.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/pexels-george-pak-7969176.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">AI needs experiences from people who have been there. Photo: George Pak \/ Pexels.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Den_basta_fragan_kan_bli_viktigare_an_topplistan\"><\/span><a><\/a>The best question can become more important than the top list<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Travel searches are moving from short keywords to longer conversations. This means that those who can clearly articulate their priorities can also get a more useful first selection. At the same time, there is reason to check things like departure times, prices, entry rules and seasonal opening hours directly with the actor responsible for the information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new thing is therefore less that a machine would choose the holiday for us and more that it can broaden the starting field. A search box has traditionally rewarded those who already know the name of the place. AI can instead start with the question of how the trip should feel and work. From there, perhaps the most human part of the planning still remains: deciding which suggestion actually arouses the desire to pack the bag.<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-3056300874\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-821147541\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n<div id=\"freed-4732778\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2026\/10\/ai-haller-pa-att-forandra-hur-vi-valjer-resmal\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2026\/10\/ai-haller-pa-att-forandra-hur-vi-valjer-resmal\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Prenumerera_pa_vart_nyhetsbrev\"><\/span>Subscribe to our newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-3818062165\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00e5 vidare till FREEDOMtravel Advertisement Annons Skribent: Samarbetspartner Att v\u00e4lja vart n\u00e4sta resa ska g\u00e5 har l\u00e4nge varit en blandning av dr\u00f6mmar, rekommendationer och ganska m\u00e5nga \u00f6ppna flikar i webbl\u00e4saren. Nu b\u00f6rjar artificiell intelligens flytta fram positionerna i just den fas d\u00e4r en vag id\u00e9 blir till ett konkret resm\u00e5l. F\u00f6r\u00e4ndringen betyder inte att den [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":316016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[86],"tags":[],"class_list":["post-316010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseinspiration","has-featured-image"],"uagb_featured_image_src":{"full":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194.jpg",1200,675,false],"thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-150x150.jpg",150,150,true],"medium":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-768x432.jpg",700,394,true],"large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-1024x576.jpg",700,394,true],"influencer":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-224x126.jpg",224,126,true],"1536x1536":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194.jpg",1200,675,false],"2048x2048":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194.jpg",1200,675,false],"trp-custom-language-flag":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-18x10.jpg",18,10,true],"startpage_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-433x244.jpg",433,244,true],"popular_product":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-520x520.jpg",520,520,true],"startpage_camping_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-433x675.jpg",433,675,true],"campervan_food":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-590x332.jpg",590,332,true],"post-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194.jpg",1200,675,false],"woocommerce_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-320x320.jpg",320,320,true],"woocommerce_single":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-600x338.jpg",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-100x100.jpg",100,100,true],"yarpp-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194-120x120.jpg",120,120,true]},"uagb_author_info":{"display_name":"Helena","author_link":"https:\/\/www.freedomtravel.se\/en\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"G\u00e5 vidare till FREEDOMtravel Advertisement Annons Skribent: Samarbetspartner Att v\u00e4lja vart n\u00e4sta resa ska g\u00e5 har l\u00e4nge varit en blandning av dr\u00f6mmar, rekommendationer och ganska m\u00e5nga \u00f6ppna flikar i webbl\u00e4saren. Nu b\u00f6rjar artificiell intelligens flytta fram positionerna i just den fas d\u00e4r en vag id\u00e9 blir till ett konkret resm\u00e5l. F\u00f6r\u00e4ndringen betyder inte att den&hellip;","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/batch_pexels-dani-36756194.jpg","_links":{"self":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/316010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/comments?post=316010"}],"version-history":[{"count":5,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/316010\/revisions"}],"predecessor-version":[{"id":316583,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/316010\/revisions\/316583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media\/316016"}],"wp:attachment":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media?parent=316010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/categories?post=316010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/tags?post=316010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}