{"id":33893,"date":"2016-04-07T07:52:37","date_gmt":"2016-04-07T05:52:37","guid":{"rendered":"http:\/\/www.freedomtravel.se\/?p=33893"},"modified":"2025-12-21T09:05:57","modified_gmt":"2025-12-21T08:05:57","slug":"content-marketing-vad-ar-det","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2016\/04\/content-marketing-vad-ar-det\/","title":{"rendered":"Content marketing - what is it?"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-skribent-helena-bergstrom\">Writer: Helena Bergstr\u00f6m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yesterday we went to an evening lecture on content marketing. It was Anna Kleinwichs Magnusson from Stockholms skrivbyr\u00e5 who lectured via the trade union Unionen. <\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing has become popular in recent years and is about using an editorial tone to create communication content that attracts the target audience. The talk was aimed primarily at business owners who want to start blogging, but included smart tips on blogging and social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-att-salja-utan-att-salja\">Selling without selling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Content marketing can be said to be the new way to buy. It does not use traditional advertising, but builds relationships and creates editorial material. Companies can blog about a relevant topic or create a fun Facebook page. The FB page was mentioned as an example <em>Raspberry liquorice head<\/em>&nbsp;(the big red and black candy) which boasts an impressive 329,000 followers!<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-2764274961\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-4045616637 freed-slider\"><ul><li><div id=\"freed-4007059401\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-top-banner-588x158px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-toppbanner-588x158px.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-4042732525\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider4045616637 = jQuery( \".freed-slider-4045616637\" );$freedslider4045616637.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider4045616637.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider4045616637.on(\"mouseover\", function() {$freedslider4045616637.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider4045616637.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So why did we listen to this, we're not looking to sell anything, are we? No, we're not, but we were hoping for some good tips for bloggers in general.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-for-bloggare\">Tips for bloggers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to Anna Kleinwichs Magnusson, many people read blogs, even those who think they do not. When you Google something you're interested in, there's a good chance you'll end up on a blog! So how do you write well on a blog?<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-288888611\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-1483858632 freed-slider\"><ul><li><div id=\"freed-390648056\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-3974119943\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider1483858632 = jQuery( \".freed-slider-1483858632\" );$freedslider1483858632.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider1483858632.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider1483858632.on(\"mouseover\", function() {$freedslider1483858632.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider1483858632.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Anna said that it is good to find your own niche and to write in a simple, airy way and to use subheadings to increase readability. She also advised people to think about headlines and gave four examples of headlines that can encourage further reading. What kind of blog headlines do you like?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A statement<\/strong> - \"A new study shows that...\"<\/li>\n\n\n\n<li><strong>A call to action<\/strong> - \"Pack smarter with the help of...!\"<\/li>\n\n\n\n<li><strong>A question<\/strong> - \"Where do you prefer to travel to...?\"<\/li>\n\n\n\n<li><strong>Using numbers<\/strong> - \"5 ways to...\"<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Content-marketing-1024x578.jpg\" alt=\"En underh\u00e5llande, inspirerande och l\u00e4rorik f\u00f6rel\u00e4sning\" class=\"wp-image-33898\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Content-marketing-1024x578.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Content-marketing-600x339.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Content-marketing-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Content-marketing-768x433.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Content-marketing.jpg 1191w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">An entertaining, inspiring and instructive lecture.<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items33893_314359-c8:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items33893_314359-c8 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items33893_314359-c8 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items33893_314359-c8 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items33893_314359-c8 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-33893_f26ee8-4b .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-33893_f26ee8-4b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-33893_f26ee8-4b kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE:&nbsp;<a href=\"https:\/\/www.freedomtravel.se\/en\/2016\/04\/vilka-semesterbilder-stor-du-dig-pa-i-sociala-medier\/\">Which holiday photos bother you on social media?<\/a><\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-33893_6da18c-b1 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-33893_6da18c-b1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-33893_6da18c-b1 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2016\/04\/besoksrekord-och-sant-som-hander-nar-bloggen-vaxer\/\">Record visits - and what happens when the blog grows<\/a><\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div id=\"freed-512832799\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2016\/04\/content-marketing-vad-ar-det\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2016\/04\/content-marketing-vad-ar-det\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2>Subscribe to our newsletter<\/h2>\n<p 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data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Skribent: Helena Bergstr\u00f6m Ig\u00e5r gick vi p\u00e5 en kv\u00e4llsf\u00f6rel\u00e4sning om content marketing. Det var Anna Kleinwichs Magnusson fr\u00e5n Stockholms skrivbyr\u00e5 som f\u00f6rel\u00e4ste via fackf\u00f6reningen Unionen. 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