{"id":34573,"date":"2016-05-06T07:49:45","date_gmt":"2016-05-06T05:49:45","guid":{"rendered":"http:\/\/www.freedomtravel.se\/?p=34573"},"modified":"2025-12-21T08:19:00","modified_gmt":"2025-12-21T07:19:00","slug":"annonser-och-foretagssamarbeten-pa-bloggar-vad-ar-ok","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2016\/05\/annonser-och-foretagssamarbeten-pa-bloggar-vad-ar-ok\/","title":{"rendered":"Adverts and business partnerships on blogs - what's ok?"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-skribent-helena-bergstrom\">Writer: Helena Bergstr\u00f6m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The debate on advertising and corporate partnerships on blogs is sometimes heated, and recently some bloggers were reported for surreptitious advertising. What is ok and what is not ok? We have come up with two positions.<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ja-bloggare-kan-samarbeta-med-foretag\">1. Yes, bloggers can collaborate with companies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes you hear that bloggers should always do all their work for free and that there should be absolutely no adverts on a blog. We think this is an unfair position; virtually all online magazines and forums are funded by adverts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even private bloggers who blog on portals often have adverts on their pages - even though it is the owners of the portals who earn the advertising money. It seems strange that bloggers who have their own pages are the only ones in the entire Internet world who are not \"allowed\" to have adverts.<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-3384216470\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-1264445458 freed-slider\"><ul><li><div id=\"freed-1378025421\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.adria-mobil.com\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"adria-freedom-top-banner-588x158px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/10\/adria-freedom-toppbanner-588x158px.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-2216510949\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider1264445458 = jQuery( \".freed-slider-1264445458\" );$freedslider1264445458.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider1264445458.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider1264445458.on(\"mouseover\", function() {$freedslider1264445458.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider1264445458.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Many bloggers put in an enormous amount of time, effort, commitment and money (web hosting, web developer fees, photo equipment, computer software, etc.). Of course, blogging is fun, but if you can earn a small side income (or at least cover some of your expenses), we don't see anything wrong with it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We love blogging and put in a lot of hours every day. To make it sustainable in the long run, we need financial help and plan for fixed advert slots between blog posts. However, we don't like ads that move or flash, and especially not ads that jump up in front of you and that you have to tick off. We will never have those types of adverts on our blog!<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-4203530972\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-688697551 freed-slider\"><ul><li><div id=\"freed-3557363332\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-2166806118\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider688697551 = jQuery( \".freed-slider-688697551\" );$freedslider688697551.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider688697551.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider688697551.on(\"mouseover\", function() {$freedslider688697551.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider688697551.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-bloggare-maste-vara-tydliga-och-arliga\">2. bloggers must be clear and honest<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, both TV and newspapers have recognised the problem of hidden advertising on social media. Svt Nyheter did <a href=\"http:\/\/www.svt.se\/nyheter\/inrikes\/tusen-kronor-for-en-lank-sa-latt-blev-svt-nyheter-erbjudet-reklampengar\" target=\"_blank\" rel=\"noreferrer noopener\">a reportage<\/a> earlier this year and just recently you could read on the <a href=\"http:\/\/www.svd.se\/bloggare-granskas-for-smygreklam\" target=\"_blank\" rel=\"noreferrer noopener\">Svenska Dagbladet<\/a> that two well-known bloggers are being investigated for surreptitious advertising. The hidden advertising may involve a blogger writing positively about a product without making it sufficiently clear that he\/she has been sponsored (by product or financial compensation), which is obviously not good!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I'm not surprised that this happens, because as a blogger you get a lot of&nbsp;<em>extremely poor co-operation proposals<\/em> from companies, and of course, it can be easy to be lured by quick and easy (small!) money. Unfortunately, there are quite a few companies on the market that offer bloggers collaborations that are both unethical and in violation of Swedish law.<\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-339142496\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-935807351\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Should bloggers avoid collaborating with companies? No, you don't necessarily have to. There are of course serious companies and rewarding collaborations that allow bloggers to learn about news or products that are interesting to write about. We have come to the conclusion that we can cooperate with well-chosen and serious companies, and the following will always apply:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>We will always write our own honest opinions and views, even when working with a company. It goes <em>not<\/em> to buy our opinion.<\/li>\n\n\n\n<li>We will always clearly label partnerships with companies as follows <em>Consumer Agency guidance on marketing in blogs and other social media sites<\/em>. We have also signed the Better Bloggers petition #jagsmygerinte, which includes the following:<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>I intend to follow the Marketing Act and be clear to my readers\/followers about what is sponsored content and product placement on my blog and in my social channels.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Most of our blog will, as usual, be totally unsponsored, but when we do collaborate with a company, it will be made clear to all readers, and we have also written a PR Policy (which we present on our website). <a href=\"https:\/\/www.freedomtravel.se\/en\/om-oss\/samarbete\/\">Cooperation page<\/a>). Of course, we'd love to hear your thoughts on this! What do you think is ok and not when it comes to adverts and business partnerships on blogs?<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-3683746203\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-235478398\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"863\" height=\"291\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/JagSmygerInte_header.jpg\" alt=\"JagSmygerInte_header\" class=\"wp-image-34519\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/JagSmygerInte_header.jpg 863w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/JagSmygerInte_header-600x202.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/JagSmygerInte_header-300x101.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/JagSmygerInte_header-768x259.jpg 768w\" sizes=\"auto, (max-width: 863px) 100vw, 863px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items34573_ab1f2b-0e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items34573_ab1f2b-0e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items34573_ab1f2b-0e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items34573_ab1f2b-0e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items34573_ab1f2b-0e kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-34573_5ae4d1-d4 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-34573_5ae4d1-d4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-34573_5ae4d1-d4 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE:<\/strong> <a href=\"https:\/\/www.freedomtravel.se\/en\/2019\/04\/sponsrade-inlagg-pa-bloggen\/\"><strong>Sponsored posts on the blog - how does it work?<\/strong><\/a><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-34573_badc7f-58 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-34573_badc7f-58 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-34573_badc7f-58 kt-svg-icon-list-style-default\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE:<\/strong>&nbsp;<strong><a href=\"https:\/\/www.freedomtravel.se\/en\/2016\/04\/besoksrekord-och-sant-som-hander-nar-bloggen-vaxer\/\">Record visits - and what happens when the blog grows<\/a><\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div id=\"freed-4221248357\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2016\/05\/annonser-och-foretagssamarbeten-pa-bloggar-vad-ar-ok\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2016\/05\/annonser-och-foretagssamarbeten-pa-bloggar-vad-ar-ok\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2>Subscribe to our newsletter<\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-2560841263\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Writer: Helena Bergstr\u00f6m The discussion about advertisements and corporate partnerships on blogs gets heated at times, and recently some bloggers were reported for surreptitious advertising. What is ok and what is not ok? We have come to two positions. 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Vad \u00e4r ok och vad \u00e4r inte ok? Vi har kommit fram till tv\u00e5 st\u00e5ndpunkter. Tweet Share Share Pin Share Share","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Annonser.jpg","_links":{"self":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/34573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/comments?post=34573"}],"version-history":[{"count":0,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/34573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media\/34453"}],"wp:attachment":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media?parent=34573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/categories?post=34573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/tags?post=34573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}