{"id":57823,"date":"2017-11-16T06:00:15","date_gmt":"2017-11-16T05:00:15","guid":{"rendered":"http:\/\/www.freedomtravel.se\/?p=57823"},"modified":"2026-02-09T09:27:19","modified_gmt":"2026-02-09T08:27:19","slug":"bloggare-och-journalister-historisk-sammanslagning","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/","title":{"rendered":"Bloggers and journalists in historic merger"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-skribent-helena-bergstrom\">Writer: Helena Bergstr\u00f6m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On Monday evening, an almost historic event took place in the Stadshusk\u00e4llaren in Stockholm. The Swedish Association of Tourist Journalists, organised by its president Maria von Gegerfeldt, invited Sweden's biggest travel bloggers to join forces. Why historical, you ask? We'll explain!<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac78d1ec7c2c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac78d1ec7c2c\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/#Foreningen_Sveriges_Turistjournalister\" >Association of Swedish Tourist Journalists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/#Swedish_Travel_Bloggers\" >Swedish Travel Bloggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/#En_lang_vag\" >A long road<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/#En_historisk_sammanslagning\" >A historic merger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/#Fantastisk_mat_pa_Stadshuskallaren\" >Great food at Stadshusk\u00e4llaren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-foreningen-sveriges-turistjournalister\"><span class=\"ez-toc-section\" id=\"Foreningen_Sveriges_Turistjournalister\"><\/span>Association of Swedish Tourist Journalists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sveriges Turistjournalister is an association of journalists, writers and photographers who cover the travel and tourism industry. The association was founded in 1979 and its purpose is to promote contacts between journalists and companies, to promote information about travel and to organise meetings and trips for its members.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Nicelogo1200bla.jpg\" alt=\"Sveriges turistjournalister\" class=\"wp-image-57825\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Nicelogo1200bla.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Nicelogo1200bla-600x150.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Nicelogo1200bla-300x75.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Nicelogo1200bla-768x192.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Nicelogo1200bla-1024x256.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-swedish-travel-bloggers\"><span class=\"ez-toc-section\" id=\"Swedish_Travel_Bloggers\"><\/span>Swedish Travel Bloggers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/23618857_10159689031685387_1760996001_n-300x300.jpg\" alt=\"Swedish travel bloggers\" class=\"wp-image-57838\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/23618857_10159689031685387_1760996001_n-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/23618857_10159689031685387_1760996001_n-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/23618857_10159689031685387_1760996001_n-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/23618857_10159689031685387_1760996001_n-600x600.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/23618857_10159689031685387_1760996001_n-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/23618857_10159689031685387_1760996001_n.jpg 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Groups <a href=\"http:\/\/www.swedishtravelbloggers.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Travel Bloggers<\/a> was formed earlier this year by Christian Muda from <a href=\"http:\/\/www.matochresebloggen.se\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food and travel blog<\/a>and consists of some of Sweden's biggest travel bloggers.<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-4206741950\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-3217463033 freed-slider\"><ul><li><div id=\"freed-192945080\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-481064406\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.sun-living.com\/vans\/v-serien\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"New Sunlife\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Nya-Sunliv.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider3217463033 = jQuery( \".freed-slider-3217463033\" );$freedslider3217463033.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider3217463033.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider3217463033.on(\"mouseover\", function() {$freedslider3217463033.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider3217463033.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What ties us together is that we are serious about our blogs, that we think it's important to be honest and transparent with both readers and partners, and that we want to help each other develop and establish good collaborations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-lang-vag\"><span class=\"ez-toc-section\" id=\"En_lang_vag\"><\/span>A long road<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Both travel journalists and travel bloggers write about travel. Journalists usually write for newspapers and bloggers usually write for a blog. But sometimes the journalists also write on a blog and sometimes the bloggers publish articles in newspapers. Our paths cross. We meet on press trips and events. And yet we look at each other suspiciously. Why is that?<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-3097251778\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-861709791 freed-slider\"><ul><li><div id=\"freed-726996416\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-3721572662\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-3080706275\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/store.alko-tech.com\/anhaengerkupplungen-fuer-reisemobile\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"AL-KO towbar 2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026-.png\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026-.png 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--300x81.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--224x60.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--18x5.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--433x116.png 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider861709791 = jQuery( \".freed-slider-861709791\" );$freedslider861709791.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider861709791.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider861709791.on(\"mouseover\", function() {$freedslider861709791.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider861709791.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">There are historical explanations and I can to some extent understand journalists' concerns. They have a basic education and they carry the ethics of journalism as a high banner. Who are these bloggers really? Do they just photograph their breakfast and write a diary? Do they allow themselves to be bribed by entrepreneurs who give them a dress in exchange for showing it on Instagram? Who checks the ethics and accuracy of their posts if there is no editor in charge?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the media world is changing at a rapid pace. Past truths no longer apply and everyone has to find their place in this new world. Two people who are not afraid to take on something new, and who have spent six months working on the <em>hard<\/em> to make this cooperation possible are Peter from FREEDOMtravel and Maria von Gegerfeldt, President of the Swedish Association of Tourist Journalists.<\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-1462982949\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-2319960085\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Peter-och-Maria.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"678\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Peter-och-Maria.jpg\" alt=\"Peter och Maria von Gegerfeldt, ordf\u00f6rande i Sveriges Turistjournalister\" class=\"wp-image-57834\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Peter-och-Maria.jpg 1201w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Peter-och-Maria-600x339.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Peter-och-Maria-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Peter-och-Maria-768x434.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Peter-och-Maria-1024x578.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Peter-och-Maria-1200x677.jpg 1200w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/a><figcaption class=\"wp-element-caption\">Peter from FREEDOMtravel and Maria von Gegerfeldt, President of the Swedish Association of Tourist Journalists.<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items57823_fc9095-d7:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items57823_fc9095-d7 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items57823_fc9095-d7 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items57823_fc9095-d7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items57823_fc9095-d7 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items57823_fc9095-d7 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-57823_794755-29 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-57823_794755-29 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-57823_794755-29\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE:\u00a0<\/strong><a href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/\"><strong>Press trips in the blogging world - how does it work?<\/strong><\/a><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-57823_811251-46 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-57823_811251-46 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-57823_811251-46\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2020\/01\/resereportage-varfor-skriver-vi-som-vi-gor\/\">Travel reports - why do we write the way we do?<\/a><\/strong><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-en-historisk-sammanslagning\"><span class=\"ez-toc-section\" id=\"En_historisk_sammanslagning\"><\/span>A historic merger<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is, of course, easy for journalists to dismiss bloggers as frivolous diarists, and bloggers can similarly be tempted to disregard journalists as \"old media\" writers who can't keep up. But what is the best we can do? Co-operate, of course!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The journalists in the Swedish Tourist Journalists Association have lots of experience in the media world, knowledge of journalism and contacts in the tourism industry. We bloggers know about social media and have an eye for things like vlogging, podcasting, search engine optimisation, and how to run your own platform. This is a merger that can be exciting!<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-4278273968\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-2345161803\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Resebloggare-9.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1203\" height=\"677\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Resebloggare-9.jpg\" alt=\"Resebloggare\" class=\"wp-image-57835\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Resebloggare-9.jpg 1203w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Resebloggare-9-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Resebloggare-9-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Resebloggare-9-768x432.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Resebloggare-9-1024x576.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Resebloggare-9-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1203px) 100vw, 1203px\" \/><\/a><figcaption class=\"wp-element-caption\">Some of the evening's participants<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fantastisk-mat-pa-stadshuskallaren\"><span class=\"ez-toc-section\" id=\"Fantastisk_mat_pa_Stadshuskallaren\"><\/span>Great food at Stadshusk\u00e4llaren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From now on, the Swedish Tourist Journalists include bloggers from Swedish Travel Bloggers in their association and last Monday night this historic moment was celebrated with amazing food and fantastic wines at Stadshusk\u00e4llaren in Stockholm. In fact, the chefs surprised us so much that there simply had to be a separate post about this place. Follow the blog so you don't miss out!<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><a href=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kockar.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"703\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kockar.jpg\" alt=\"Kockar\" class=\"wp-image-57845\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kockar.jpg 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kockar-600x352.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kockar-300x176.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kockar-768x450.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kockar-1024x600.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption class=\"wp-element-caption\">These guys - they can do magic!<\/figcaption><\/figure>\n<div id=\"freed-742791836\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2017\/11\/bloggare-och-journalister-historisk-sammanslagning\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Prenumerera_pa_vart_nyhetsbrev\"><\/span>Subscribe to our newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-769067294\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Writer: Helena Bergstr\u00f6m On Monday evening, an almost historic event took place at Stadshusk\u00e4llaren in Stockholm. The Swedish Association of Tourism Journalists, with chairman Maria von Gegerfeldt as organiser, invited Sweden's biggest travel bloggers to join forces. Why historical, you ask? We'll explain! Tweet Share Share Share Pin Share Share<\/p>","protected":false},"author":1,"featured_media":57829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[144],"tags":[346,387],"class_list":["post-57823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalt","tag-bloggande","tag-event","has-featured-image"],"uagb_featured_image_src":{"full":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",1203,679,false],"thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2-768x433.jpg",700,395,true],"large":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2-1024x578.jpg",700,395,true],"influencer":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",224,126,false],"1536x1536":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",1203,679,false],"2048x2048":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",1203,679,false],"trp-custom-language-flag":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",18,10,false],"startpage_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",433,244,false],"popular_product":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",520,293,false],"startpage_camping_08":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",433,244,false],"campervan_food":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",588,332,false],"post-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",1200,677,false],"woocommerce_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2-320x320.jpg",320,320,true],"woocommerce_single":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2-600x339.jpg",600,339,true],"woocommerce_gallery_thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2-100x100.jpg",100,100,true],"yarpp-thumbnail":["https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg",120,68,false]},"uagb_author_info":{"display_name":"Helena","author_link":"https:\/\/www.freedomtravel.se\/en\/author\/admin\/"},"uagb_comment_info":17,"uagb_excerpt":"Skribent: Helena Bergstr\u00f6m I m\u00e5ndags kv\u00e4ll h\u00e4nde en n\u00e4stan historisk grej i Stadshusk\u00e4llaren i Stockholm. F\u00f6reningen Sveriges Turistjournalister, med ordf\u00f6rande Maria von Gegerfeldt som arrang\u00f6r, bj\u00f6d in Sveriges st\u00f6rsta resebloggare att g\u00f6ra gemensam sak. Varf\u00f6r historiskt t\u00e4nker du? Det ska vi f\u00f6rklara! Tweet Share Share Pin Share Share","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Vin-2.jpg","_links":{"self":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/57823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/comments?post=57823"}],"version-history":[{"count":0,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/posts\/57823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media\/57829"}],"wp:attachment":[{"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/media?parent=57823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/categories?post=57823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freedomtravel.se\/en\/wp-json\/wp\/v2\/tags?post=57823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}