{"id":61478,"date":"2018-01-14T06:00:10","date_gmt":"2018-01-14T05:00:10","guid":{"rendered":"http:\/\/www.freedomtravel.se\/?p=61478"},"modified":"2026-02-17T08:21:15","modified_gmt":"2026-02-17T07:21:15","slug":"pressresor-i-bloggvarlden-hur-funkar-det","status":"publish","type":"post","link":"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/","title":{"rendered":"Press trips in the blogging world - how does it work?"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-skribent-helena-bergstrom\">Writer: Helena Bergstr\u00f6m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, it has become more and more common for travel bloggers to travel on press trips and various types of paid trips. So, how does it really work? And can you trust what a sponsored travel blogger writes? We have good insight into the industry and think that you as a reader also have the right to know how it is. Today we tell you how it works. Full transparency then!<\/p><div class=\"sharethis-buttons\"><div class=\"st-custom-button\" data-network=\"twitter\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/twitter.svg\"><span class=\"label\">Tweet<\/span><\/div><div class=\"st-custom-button\" data-network=\"facebook\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/facebook.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"linkedin\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/linkedin.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"pinterest\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/pinterest.svg\"><span class=\"label\">Pin<\/span><\/div><div class=\"st-custom-button\" data-network=\"reddit\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/reddit.svg\"><span class=\"label\">Share<\/span><\/div><div class=\"st-custom-button\" data-network=\"digg\"><img decoding=\"async\" src=\"https:\/\/platform-cdn.sharethis.com\/img\/digg.svg\"><span class=\"label\">Share<\/span><\/div><\/div>\n\n\n\n<!--more-->\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac796bf6b615\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac796bf6b615\" checked aria-label=\"toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/#Olika_satt_att_resa\" >Different ways of travelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/#1_Privata_resor\" >1. private trips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/#2_Privata_resor_med_samarbeten\" >2. Private trips with partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/#3_Jobbresor\" >3. Business trips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/#4_Pressresor\" >4. press trips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/#5_Betalda_kampanjer\" >5. Paid campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/#Hur_tanker_du\" >How do you think?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/#Prenumerera_pa_vart_nyhetsbrev\" >Subscribe to our newsletter<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-olika-satt-att-resa\"><span class=\"ez-toc-section\" id=\"Olika_satt_att_resa\"><\/span>Different ways of travelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a rough generalisation, Swedish travel bloggers travel on five types of trips: 1) Private trips, 2) Private trips with certain collaborations, 3) Work trips, 4) Press trips and 5) Paid blog campaigns. We will try to explain what these different ways of travelling are, how they are reflected in the blogs and how they might affect the way the blogs are written.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-privata-resor\"><span class=\"ez-toc-section\" id=\"1_Privata_resor\"><\/span>1. private trips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does it work?<\/strong> Just like any other trip! The blogger books and pays for their own trip, and everything that happens during the trip, out of their own pocket. Destinations and travelling companions are chosen for private reasons.<\/p><div class=\"freed-grupp-i-blogginlagg freed-entity-placement\" id=\"freed-1414180928\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88752\" class=\"custom-slider freed-slider-4236845281 freed-slider\"><ul><li><div id=\"freed-1553109058\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.ullbadden.se\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ullbadden_588x158_feb_2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/02\/ullbadden_588x158_feb_2026-1-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-3996991700\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.sun-living.com\/vans\/v-serien\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"New Sunlife\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Nya-Sunliv.gif\" alt=\"\"  width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider4236845281 = jQuery( \".freed-slider-4236845281\" );$freedslider4236845281.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider4236845281.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider4236845281.on(\"mouseover\", function() {$freedslider4236845281.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider4236845281.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How is it labelled?<\/strong>&nbsp;Not at all, of course, as there is nothing to label.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does it mean for you as a reader?&nbsp;<\/strong>You'll have the chance to read about a blogger's experience of a trip they planned and paid for themselves.<\/p><div class=\"freed-grupp-i-blogginlagg-2 freed-entity-placement\" id=\"freed-1864081671\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88753\" class=\"custom-slider freed-slider-1715253309 freed-slider\"><ul><li><div id=\"freed-2501688962\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.elmia.se\/husvagn\/for-besokare\/biljetter\/?utm_source=freedomtravel&#038;utm_medium=banner&#038;utm_campaign=elmiahusvagn_kop_biljett_mars-sep\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/ElmiaHusvagnHusbil_2026_FREEDOMtravel_vi_ses_2027_588x158-433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-3925024303\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale (588 x 158 px)\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--300x81.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--224x60.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--18x5.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/Demoutforsaljning-588-x-158-px--433x116.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><li><div id=\"freed-4065908459\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/store.alko-tech.com\/anhaengerkupplungen-fuer-reisemobile\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"AL-KO towbar 2026\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026-.png\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026-.png 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--300x81.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--224x60.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--18x5.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/AL-KO-dragkrok-2026--433x116.png 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"158\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider1715253309 = jQuery( \".freed-slider-1715253309\" );$freedslider1715253309.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider1715253309.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider1715253309.on(\"mouseover\", function() {$freedslider1715253309.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider1715253309.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"727\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_6056.jpg\" alt=\"Peter &amp; Helena\" class=\"wp-image-60961\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_6056.jpg 1196w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_6056-600x365.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_6056-300x182.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_6056-768x467.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/IMG_6056-1024x622.jpg 1024w\" sizes=\"auto, (max-width: 1196px) 100vw, 1196px\" \/><figcaption class=\"wp-element-caption\">Our trip to Israel over the New Year was a private trip.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-privata-resor-med-samarbeten\"><span class=\"ez-toc-section\" id=\"2_Privata_resor_med_samarbeten\"><\/span>2. Private trips with partnerships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does it work?<\/strong>&nbsp;Just as above, but the travel blogger makes occasional collaborations or invites a company to an experience that they hope to publicise. It may be that a company wants to showcase a city walk or that you get a press discount at a hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How is it labelled?<\/strong>&nbsp;If the blogger receives compensation stated&nbsp;<em>in exchange<\/em>&nbsp;against exposure on the blog is advertising and should be labelled. However, this is not necessarily the case. If you have been invited to a city walk <em>without<\/em> You don't have to label it, and the usual \"press discount\" at a hotel doesn't have to be labelled either. However, some bloggers choose to mention if they have been invited to something, to be clear to the reader.<\/p><div class=\"freed-grupp-stora-banner freed-entity-placement\" id=\"freed-2002571896\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-186599840\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/firstcamp.se\/bra-att-veta\/incheckning-efter-stangning?utm_source=display&#038;utm_medium=Freedom-Travel&#038;utm_campaign=Freedom-Travel-sommar-2026\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Dropin_freedom_travel_588x280_SE_final\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-300x143.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-224x107.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-18x9.jpg 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/06\/Dropin_freedom_travel_588x280_SE_final-433x206.jpg 433w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"280\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does it mean for you as a reader? <\/strong>The blogger will most likely write honestly about his or her experiences, but it is possible that offers and discounts may influence what you choose to do during your trip. That's why it's always good to be clear and honest. Note that in this case, bloggers are much more transparent than traditional media, where it is rarely clear who financed different experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-jobbresor\"><span class=\"ez-toc-section\" id=\"3_Jobbresor\"><\/span>3. Business trips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does it work?<\/strong> Some travel bloggers travel for work. It may be because they work in the travel industry or because they work in a completely different industry, but travel to conferences and meetings. As a travel blogger, you naturally want to take the opportunity to blog about the destination while you're there.<\/p><div class=\"freed-grupp-stora-banners-i-blogginlagg-2 freed-entity-placement\" id=\"freed-408553711\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-2311373845\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/wifi.se\/produkt\/hybrid-traveller-portabel-5g-router-med-backup-batteri-i-over-6-timmar-usb\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"freedom\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/09\/freedom.gif\" alt=\"\"  width=\"588\" height=\"288\"   \/><\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How is it labelled?<\/strong>&nbsp;A business trip does not have to be labelled in any way, but the blogger may still tell you why he or she is visiting the destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does it mean for you as a reader? <\/strong>Work trips are very different, so it's hard to say how writing is affected. If you work in the travel industry, you may see the destination from a certain perspective? If you have completely different work tasks, and perhaps sit at a conference all day, you may instead have little time to experience the destination. It is possible to imagine that you perceive and describe the destination a little differently when you are at work instead of on holiday.<\/p><div class=\"freed-placering-11 freed-entity-placement\" style=\"text-align: center;\" id=\"freed-858726730\"><div class=\"freed-adlabel\">Advertisement<\/div><div id=\"freed-slider-88783\" class=\"custom-slider freed-slider-3855397831 freed-slider\"><ul><li><div id=\"freed-2546029368\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husvagnsbranschen.se\/medlemmar\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"HRF new xl 2026-9\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-224x224.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-12x12.jpg 12w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/HRF-nya-xl-2026-9-120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><li><div id=\"freed-3312646854\" class=\"method-missing not-front type-post not-theme-page\"><a 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https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/03\/oaddtrip-Kabe-120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><li><div id=\"freed-1907664905\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/www.unityline.se\/erbjudande\/erbjudande-for-individuella\/polsca-hosterbjudande\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-224x224.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-12x12.jpg 12w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/polsca_grafika_jesienna_propozycje_588x588pxfreedomtravel-120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider3855397831 = jQuery( \".freed-slider-3855397831\" );$freedslider3855397831.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider3855397831.unslider({ delay:4000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider3855397831.on(\"mouseover\", function() {$freedslider3855397831.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider3855397831.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1203\" height=\"677\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kanada-4.jpg\" alt=\"Kanada\" class=\"wp-image-50606\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kanada-4.jpg 1203w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kanada-4-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kanada-4-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kanada-4-768x432.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kanada-4-1024x576.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kanada-4-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1203px) 100vw, 1203px\" \/><figcaption class=\"wp-element-caption\">In 2012 I was at a conference in Halifax, Canada (and Peter came along as a companion)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-pressresor\"><span class=\"ez-toc-section\" id=\"4_Pressresor\"><\/span>4. press trips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does it work?&nbsp;<\/strong>In the past, press trips were organised for journalists, but today it is also common for bloggers to be invited. Press trips are organised either by a country's tourist board or by a travel company, and the purpose is for the country or company to showcase what they have to offer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is hoped that the journalists and bloggers will write positively about the destination, but there are no agreements, either about<em> that<\/em> to write or if <em>bet<\/em> you have to write. Press trips often have a hectic schedule and are paid for, in whole or in part, by the tourist office or travel company. Sometimes you have to pay for your own flight to the destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How is it labelled?<\/strong>&nbsp;As there is no explicit requirement for exposure on a press trip, it is not considered advertising and does not have to be labelled. However, most bloggers do label to be clear and transparent to readers. For example, it is common for a first post to say that you are going on a press trip, and then write at the bottom that \"This trip is a press trip. The texts, images and opinions are, as usual, our own\". <\/p><div class=\"freed-stor-banner-plats-14 freed-entity-placement\" id=\"freed-1518630183\"><div id=\"freed-slider-88782\" class=\"custom-slider freed-slider-3160517085 freed-slider\"><ul><li><div id=\"freed-3115095483\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/husbilslandet.com\/i-lager?amount=-1&#038;vehicle_type=camper&#038;price=219000%2C8874149&#038;y=2005%2C2027&#038;weight=1000%2C18000&#038;rea=true\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Demo sale 588x588px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-224x224.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-12x12.jpg 12w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2025\/10\/Demoutforsaljning-588x588px-120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><li><div id=\"freed-996779899\" class=\"method-missing not-front type-post not-theme-page\"><a data-no-instant=\"1\" href=\"https:\/\/se.sun-living.com\/husbilar\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"sun living 70\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70-.jpg\" alt=\"\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70-.jpg 588w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--300x300.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--150x150.jpg 150w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--224x224.jpg 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--12x12.jpg 12w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--325x325.jpg 325w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--520x520.jpg 520w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--320x320.jpg 320w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--100x100.jpg 100w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2026\/09\/sunliving-70--120x120.jpg 120w\" sizes=\"(max-width: 588px) 100vw, 588px\" width=\"588\" height=\"588\"   \/><\/a><\/div><\/li><\/ul><\/div><script>( window.advanced_ads_ready || jQuery( document ).ready ).call( null, function() {var $freedslider3160517085 = jQuery( \".freed-slider-3160517085\" );$freedslider3160517085.on( \"unslider.ready\", function() { jQuery( \"div.custom-slider ul li\" ).css( \"display\", \"block\" ); });$freedslider3160517085.unslider({ delay:5000, autoplay:true, nav:false, arrows:false, infinite:true });$freedslider3160517085.on(\"mouseover\", function() {$freedslider3160517085.unslider(\"stop\");}).on(\"mouseout\", function() {$freedslider3160517085.unslider(\"start\");});});<\/script><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Note that the journalists on the same press trips as us bloggers write articles in the newspapers and I have never seen the press trips labelled. So in this case, bloggers are much more transparent than the traditional media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does it mean for you as a reader?&nbsp;<\/strong>The good thing about press trips is that you get help to find gems that you can then recommend. Many of our best travel experiences and best travel tips are from press trips. But is there any risk of being biased in your reporting then? Many travel bloggers claim that it will not be <em>no difference at all<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We don't really believe this ourselves. Even if you write honestly, you are probably influenced in some ways. For a start, press trips help to influence the choice of destination to a certain extent, and if you don't have to pay an expensive restaurant bill, that's one less thing to consider in the experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevertheless, travel bloggers strive to write honestly about their experiences. We have deliberately chosen to also write about any negative experiences on press trips, as we believe that comprehensive reporting is good for readers. Many other travel bloggers choose not to write at all if they don't like a restaurant or hotel.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1191\" height=\"670\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kajak-Tjeckien.jpg\" alt=\"en av alla pressresor\" class=\"wp-image-36151\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kajak-Tjeckien.jpg 1191w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kajak-Tjeckien-600x338.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kajak-Tjeckien-300x169.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kajak-Tjeckien-768x432.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Kajak-Tjeckien-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1191px) 100vw, 1191px\" \/><figcaption class=\"wp-element-caption\">On a press trip to the Czech Republic in 2016, Peter (front) and a German journalist.<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items61478_ff287c-73:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items61478_ff287c-73 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items61478_ff287c-73 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items61478_ff287c-73 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items61478_ff287c-73 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items61478_ff287c-73 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-61478_87570b-9a .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-61478_87570b-9a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-61478_87570b-9a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <a href=\"https:\/\/www.freedomtravel.se\/en\/2026\/02\/bakom-kulisserna-pa-pressresor\/\">Behind the scenes of press trips - 11 events<\/a><\/strong><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-61478_796375-23 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-61478_796375-23 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-61478_796375-23\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <\/strong><a href=\"https:\/\/www.freedomtravel.se\/en\/2020\/10\/varfor-har-vi-reklam-pa-bloggen\/\"><strong>Why advertise on the blog? (and inside information)<\/strong><\/a><\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-betalda-kampanjer\"><span class=\"ez-toc-section\" id=\"5_Betalda_kampanjer\"><\/span>5. Paid campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How does it work? <\/strong>An association of travel bloggers organises paid campaigns in partnership with tourist agencies or travel companies. We're not part of this group, but we can tell you how it works. The tourist agency or travel company organises a trip for a number of bloggers and pays for a campaign where the bloggers then promote the destination on their various social channels such as blog, Facebook, Instagram and Twitter. An agreement is made where it is decided in advance how many blog posts etc. the blogger will produce. The blogger is not only paid for the trip but also receives a salary for their work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How is it labelled?&nbsp;<\/strong>Since the blogger is remunerated&nbsp;<em>in exchange<\/em>&nbsp;against exposure on the blog, this is advertising and should be labelled. Bloggers who go on these types of trips also tend to be very careful to write \"advertising cooperation\" or similar at the beginning of the post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does it mean for you as a reader? <\/strong>Here you can make much the same argument as with press trips, plus the blogger also gets paid to promote the destination. You might think that it is difficult to write anything other than positively then. How are you supposed to get new assignments? But many bloggers say that they always only write about the positive aspects of a trip and simply choose to <em>not<\/em> write about what might not be good.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hur-tanker-du\"><span class=\"ez-toc-section\" id=\"Hur_tanker_du\"><\/span>How do you think?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So what did we want to say with this? We really just want to give you as a reader full insight into how travel blogging works and what different labels mean. Full transparency then! We will continue to go on press trips, which is an incredibly good way to find gems to tell about. We will also go on our own trips, including with our motorhome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How to finance your travelling and your blog is a challenge, so we have full understanding for blog colleagues who choose paid campaigns. At the same time, it's kind of our thing to report both positively and negatively, and then we have to stay away from the paid campaigns, we think. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, travel bloggers have generally become very good at correctly labelling their posts. This is so that you as a reader can trust us travel bloggers! But, now we are of course curious about your opinion! What do you think about this?<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img loading=\"lazy\" decoding=\"async\" width=\"1203\" height=\"820\" src=\"http:\/\/www.freedomtravel.se\/wp-content\/uploads\/Freedomtravel-Polen-1.jpg\" alt=\"Freedomtravel Polen\" class=\"wp-image-52011\" srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Freedomtravel-Polen-1.jpg 1203w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Freedomtravel-Polen-1-600x409.jpg 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Freedomtravel-Polen-1-300x204.jpg 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Freedomtravel-Polen-1-768x523.jpg 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Freedomtravel-Polen-1-1024x698.jpg 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/Freedomtravel-Polen-1-1200x818.jpg 1200w\" sizes=\"auto, (max-width: 1203px) 100vw, 1203px\" \/><figcaption class=\"wp-element-caption\">In Poland in summer 2017<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items61478_a33ed6-91:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items61478_a33ed6-91 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items61478_a33ed6-91 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items61478_a33ed6-91 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items61478_a33ed6-91 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items61478_a33ed6-91 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-61478_611249-43 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-61478_611249-43 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-61478_611249-43\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/www.freedomtravel.se\/en\/2018\/06\/2-x-after-work\/\"><strong>2 x After Work - mingle in the travel blog world<\/strong><\/a><\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-61478_451748-28 .kt-svg-icon-list-single{font-size:25px !important;color:#f81818 !important;}.kt-svg-icon-list-item-61478_451748-28 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-61478_451748-28\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_readme kt-svg-icon-list-single\"><svg viewbox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M528.3 46.5H388.5c-48.1 0-89.9 33.3-100.4 80.3-10.6-47-52.3-80.3-100.4-80.3H48c-26.5 0-48 21.5-48 48v245.8c0 26.5 21.5 48 48 48h89.7c102.2 0 132.7 24.4 147.3 75 .7 2.8 5.2 2.8 6 0 14.7-50.6 45.2-75 147.3-75H528c26.5 0 48-21.5 48-48V94.6c0-26.4-21.3-47.9-47.7-48.1zM242 311.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5V289c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V251zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H78.2c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm259.3 121.7c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.9c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5V228c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5v22.9zm0-60.9c0 1.9-1.5 3.5-3.5 3.5H337.5c-1.9 0-3.5-1.5-3.5-3.5v-22.8c0-1.9 1.5-3.5 3.5-3.5h160.4c1.9 0 3.5 1.5 3.5 3.5V190z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>READ MORE: <\/strong><a href=\"https:\/\/www.freedomtravel.se\/en\/2020\/09\/allt-for-bloggen\/\"><strong>Everything for the blog - challenging yourself and daring to say no<\/strong><\/a><\/span><\/li>\n<\/ul><\/div>\n<div id=\"freed-3048399439\" class=\"hide-label freed-after-content_2 freed-entity-placement method-missing not-front type-post not-theme-page\"><div class=\"freed-adlabel\">Advertisement<\/div><form method=\"post\" id=\"ft_newsletter_subscribe\" action=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/\" class=\"ft-newsletter\" data-ajax-url=\"https:\/\/www.freedomtravel.se\/wp-admin\/admin-ajax.php\" data-trp-original-action=\"https:\/\/www.freedomtravel.se\/en\/2018\/01\/pressresor-i-bloggvarlden-hur-funkar-det\/\">\n<input type=\"hidden\" name=\"stage\" value=\"subscribe\" \/>\n<h2><span class=\"ez-toc-section\" id=\"Prenumerera_pa_vart_nyhetsbrev\"><\/span>Subscribe to our newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"form-field\" data-missing=\"This field is required.\" data-invalid=\"Please enter a valid email address.\">\n<label for=\"ft_newsletter_email\">Email address<\/label>\n<input id=\"ft_newsletter_email\" name=\"ft_newsletter_email\" type=\"email\" value=\"\" placeholder=\"Enter your email address\" aria-required=\"true\" \/>\n<\/p>\n<input class=\"signup button newsletter-meta-button\" type=\"submit\"  name=\"subscribe\" value=\"Subscribe\">\n<div style=\"position: absolute; left: -4200px;\" aria-hidden=\"true\" class=\"ft-newsletter-protect\"><input type=\"text\" name=\"98d0b92c63fae1c39c28d2024aa82be8e0ab74fe\" tabindex=\"-1\" value=\"\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div><div id=\"freed-336658802\" class=\"hide-label freed-after-content_3 freed-entity-placement method-missing not-front type-post not-theme-page\" style=\"margin-top: 30px;margin-bottom: 35px;\"><div class=\"freed-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.freedomtravel.se\/en\/\" rel=\"noopener\" class=\"a2t-link\" aria-label=\"FREEDOMtravel Exit\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png\" alt=\"FREEDOMtravel Avslut\"  srcset=\"https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel.png 1200w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-300x100.png 300w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-1024x341.png 1024w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-768x256.png 768w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-224x75.png 224w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-600x200.png 600w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-18x6.png 18w, https:\/\/www.freedomtravel.se\/wp-content\/uploads\/2020\/11\/FREEDOMtravel-433x144.png 433w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"400\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Skribent: Helena Bergstr\u00f6m Under de senaste \u00e5ren har det blivit mer och mer vanligt att resebloggare reser p\u00e5 pressresor och olika typer av betalda resor. S\u00e5, hur funkar det egentligen? Och kan man lita p\u00e5 det en sponsrad resebloggare skriver? 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