From blog posts to Instagram carousels - what really happened?

Writer: Helena Bergström

Suddenly everyone started blogging, and just as suddenly everyone stopped. Or well, not all. Some actually continued. But who is still writing ... and why? And how come ”My 15 top tips for Paris” is no longer presented as a blog post ... but as an Instagram carousel?

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Social media 2025 - 6 reflections

Writer: Helena Bergström

How will we use social media in 2025, and how will it affect us? It is of course very different. For us personally, social media play a relatively important role, and are thus a source of both joy and irritation. Today we share some reflections...

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How to fact-check - distinguish true from false online!

Writer: Helena Bergström

In today's society, we are inundated with information from all sides. It can come from newspapers, social media, political groups with specific agendas, for-profit companies or even robots.

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Blogger, writer, influencer or creator?

Writer: Helena Bergström

Blogger, writer, influencer or creator? Who is what and does it even matter? Since we're in the 'business', we've been thinking about these questions...

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Will Facebook and Instagram die? (And what will replace them?)

Writer: Helena Bergström

Will Facebook and Instagram die? And if so, what will replace them? Social media, and our relationship with it, has changed over the years and sometimes you can't help but wonder what will happen ...

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Swedes and the internet - new report and our thoughts on it

Writer: Helena Bergström

Recently, the 2022 version of the report "Swedes and the Internet" was released by the Swedish Internet Foundation. This report is always interesting to us, who work with a digital magazine and social media. We present some excerpts from the report, as well as our thoughts on this.

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Flight shame and corona shame - some thoughts on shaming

Writer: Helena Bergström

Flight shame and coronavirus shame - the last two or three years have been the year of shame. While there is some merit in the fact that we humans feel shame sometimes, we now wonder if shame has gone one step too far.

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Why so much hate on the internet?

Writer: Helena Bergström

Why so much hate on the internet? We have asked ourselves this question many times recently. Why do people have to add mockery and abuse to their comments, and why do they express themselves differently behind the computer than in real life? How do you think?

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Buying followers? - 10 things to know about Instagram

Writer: Helena Bergström

Updated: September 2026 | Buying followers on Instagram? Yes, it's more common than you might think. We list 10 things that might be worth knowing about Instagram, everything from ugly methods to smart tricks. Of course, we'd love to hear your experiences and thoughts!

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Instagram 2019 - reflections from a beginner

Writer: Helena Bergström

Instagram 2019 - how does it work and what is Instagram for? I (Helena) took over our Instagram account about a month ago and have now familiarised myself with a platform that is already familiar to many others. Here are my reflections. Do you agree, or do you think differently? Do you use Instagram, or is it not for you?

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