In November, we conducted a reader survey here at FREEDOMtravel, asking our readers five questions. The results show that readers have a strong interest in travel, mainly within Europe, and that they mainly travel by motorhome, plane and car.
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1.5 million readers annually
Our digital travel magazine FREEDOMtravel has 1.5 million unique readers annually. The readers are mainly located in Sweden (92 per cent), consist of both women and men (54/46 per cent) and are largely 45 years or older (70 per cent). This is according to data from Google Analytics. But what are the readers' interests and how do they travel? To find out, we conducted a reader survey and the results are presented here.
Readers mainly travel by motorhome, plane and car
FREEDOMtravel readers travel in many different ways during their holidays and leisure time. The most common ways of travelling are by motorhome, plane and car. This is how readers responded to the question "How do you usually travel on holiday/leisure?" (Multiple answers possible.)
- Motorhome (65 %)
- Flight (52 %)
- Car (36 %)
- Train (20 %)
- Ferry (16 %)
- Bus (9 %)
- Cruise ships (8 %)
- Car and caravan (4 %)
- Recreational craft (4 %)
- Bicycle (4 %)
- Other (1 %)
- Motorbike (0.5 %)
On holiday, readers mainly stay in camper vans or hotels
The largest proportion of readers say they stay in a caravan or a hotel while on holiday. This is how readers responded to the question "How do you usually stay while on holiday/leisure travel?" (Multiple answers possible.)
- Camper (68 %)
- Hotels (50 %)
- Holiday house or cottage (11 %)
- Other (9 %)
- Hostels (7 %)
- Tent (1 %)
A large proportion of readers have a motorhome - or are curious about motorhome life.
Two-thirds of the readers who responded to the survey have a motorhome, while just under a fifth are curious about trying or buying a motorhome. This is how readers responded to the question "Do you have a motorhome?"
- Yes (64 %)
- No, it's not my thing (18 %)
- No, but I am curious (17 %)
A limited number of readers have caravans
A more limited number of readers have a caravan or are curious about trying or buying a caravan. This is how readers responded to the question "Do you have a caravan?"
- No, it's not my thing (73 %)
- No, but I am curious (10 %)
- Yes (7 %)
Readers are mainly interested in travelling and motorhome life.
Readers are primarily interested in travelling in Europe and Sweden, and in motorhome life. In addition, readers have many other varied interests, such as food and drink, history and culture. This is how readers responded to the question "What are you interested in?" (Multiple answers possible.)
- Travelling in Europe (91 %)
- Travelling in Sweden (83 %)
- Motorhome life (68 %)
- Food and drink (56 %)
- History (50 %)
- Culture (49 %)
- Travelling the world (40 %)
- Outdoor recreation (39 %)
- Camping life (24 %)
- Dog and other pets (22 %)
- Family life with children, grandchildren etc. (19 %)
- Health and fitness (18 %)
- Technology (15 %)
- Watching sports (14 %)
- Winter sports (13 %)
- Golf (7 %)
- Boating (7 %)
- Other (4 %)
How the survey was conducted
The readership survey was conducted in November 2023, using the QSM (Quiz and Survey Master) survey tool. The survey was published on FREEDOMtravel's home pageand was also promoted to readers via Facebook, Instagram and newsletters. A total of 207 people responded to the survey. It is reasonable to assume that the respondents largely consist of loyal, regular readers and that the results therefore primarily describe this group.
BIG THANKS to all of you who participated in the survey! It is very valuable to know more about your readers, so we can continue to create content that is relevant to you.
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FREEDOMtravel 2021 - 12 things that happened during the year
Publishing a magazine - we are working on the summer magazine
Travel News Market 2023 - industry travel fair with mingle session
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Lena - gott för själen says:
Interesting result! I was a bit surprised to see so few people with caravans. It still feels very close to motorhome life, I think. And I'm surprised that as few as 207 responded.
At the time of the survey, we still didn't have a motorhome, so if it had been today, % would have been a bit different 🙂.
Hug Lena
09 January 2024 - 7:58
Helena says:
Yes, you can react to the fact that there is such a small proportion of caravanning ... There are many similarities between motorhome and caravanning, but also some differences in the way of camping and travelling. Caravan travellers are very welcome as readers! 🙂
Of course, you always want as many answers as possible, but we are quite satisfied anyway. We know that it takes some commitment to respond, so every response is valuable to us.
09 January 2024 - 15:59
Anette Nilsson says:
We answered the questionnaire. We are in the first three. We don't remember how we answered after that. . But as a blogger it is interesting to check Google Analytics. Understand that with the survey you found out even more. Fun and interesting post😀
Anette and Stefan enturitaget.se
09 January 2024 - 10:04
Helena says:
Of course it is interesting to check statistics! You can see a lot via Google Analytics, but this was a complement, about things that are not really possible to read via GA.
09 January 2024 - 16:01