Most expensive cities - and toilet brush market Sweden

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We wish you a great new week! This week's travel news includes a list of the world's most expensive cities. We can also tell you about Visit Sweden's new marketing campaign for Sweden - where a toilet brush takes centre stage!

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Viking Line requires covid certificates for Viking Cinderella

Viking Line is introducing a requirement for a vaccination certificate or a recent negative COVID-19 test for travellers on the Swedish-flagged Viking Cinderella from 3 December. For legal reasons, a strong recommendation applies instead to the company's vessels flying the Finnish flag. The aim is for all travellers to feel safe and secure on board. For cruises with Viking Cinderella from Stockholm, the following applies from 3 December and until further notice for all travellers over the age of 18:

• Vaccination certificate after two doses of vaccine, alternatively
• Certificate of recovery from COVID-19 (within the last 6 months), alternatively
• A negative COVID-19 PCR test result (maximum 72 hours old) or a negative COVID-19 antigen test result (maximum 48 hours old).

First Camp acquires Jesperhus Holiday Park in Denmark

First Camp continues its growth journey in Scandinavia and acquires Jesperhus Feriepark, a holiday resort and campsite in Jutland, Denmark. Jesperhus is one of the most popular holiday destinations in Denmark for children. Jesperhus Feriepark was founded in the 1960s by the Overgaard family and has had an impressive development since then. The destination includes nearly 300 houses, cottages and tents, 500 camping pitches and a wide portfolio of attractions including a bathhouse, themed zoo and rides.

Norwegian expands fleet - and extends cooperation with UNICEF

Norwegian is expanding its aircraft fleet with two Boeing 737 MAX 8s in order to cope with this summer's flight programme with 270 destinations. The company announces that it has entered into an agreement to lease two Boeing 737 MAX 8 aircraft. At the same time, the company announced that it has extended its partnership with UNICEF Norway for another three years. For almost 15 years, Norwegian has contributed with humanitarian actions, fundraising and donations from customers and employees.

The world's most expensive cities have been listed

The Economist Intelligence Unit (EIU) conducts an annual survey of prices in some of the world's largest cities. Prices have been rising, with an inflation rate of 3.5 per cent in the index, the highest in five years. Tel Aviv has become the most expensive city. Stockholm also stands out, with the eighth highest petrol price in the world. These cities top the list as the most expensive in the world:

1. Tel Aviv, Israel
2. Paris, France and Singapore
3. Zurich, Switzerland
4. Hong Kong, China
5. New York, USA

Toilet brush in focus when marketing Sweden abroad

By showing the originals - the places - behind some world-famous IKEA products, Sweden's marketing company Visit Sweden wants to create curiosity about Sweden as a tourist destination: the biggest international campaign in a long time is now being launched. The campaign highlights destinations in all of Sweden's 21 regions, with Lake Bolmen in Småland, named after a toilet brush, playing a key role in making the campaign stand out from the noise of beautiful sunsets and dramatic coastlines that are common in destination marketing.

New survey: 8 out of 10 Swedes want to see more of Sweden

For the fourth year in a row, the Swedish Network of Destination Management Organisations (SNDMO) has conducted the Travel in Sweden survey. Compared to 2020, the results show that slightly more people have travelled in Sweden during the summer and 8 out of 10 state that they want to see more of Sweden in the future. Every second respondent (49 per cent) has chosen the option that they want to travel more in Sweden in 2022. 63 per cent also state that they think it is important to think climate-smart when choosing a trip.

Reflection of the week

Promoting Sweden with a toilet brush is a bit unusual, but why not? It's all about standing out in the noise. What do you think of the campaign?

Did you miss the last travel news? Read the Virus variants, tourism prize, camping cinema and Christmas ticket

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