Most motorhome-friendly municipality, Unda Day and what separates Swedes and Finns

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As usual, Mondays mean travel news on FREEDOMtravel. We share short extracts from the week's press releases and other news. As usual, the focus is on travelling, camping and tourism. Stay tuned!

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Halmstad is "Sweden's most motorhome-friendly municipality" in 2024

The members of Husbilsklubben.se have voted for Halmstad as "Sweden's most motorhome-friendly municipality". It is Sweden's and the Nordic region's largest association for motorhome owners, which for the twelfth time is awarding the prize to the municipality voted for by its members. The motivation states, among other things: "Halmstad is a lovely summer town with a lovely beach. There are good bus connections to Tylösand and other places."

Welcome to Unda Day - the summer party for a good cause!

Unda Camping & Resort in Uddevalla has had two years of renovations and improvements - and now the next step is being taken! On 7 June 2025, they are inviting you to Unda Day, a packed festival where all profits will be donated to the Swedish Childhood Cancer Foundation.

Exclusive archipelago boats from Uddevalla run to the campsite all day. You can also book a camping package at Unda Camping or stay at the partner hotel Carlia Hotell in the centre of Uddevalla. Highlights of the Unda day:

• Live artists and DJs - Jay Smith, Patrick Isaksson, Daughter, John Lundvik
• Mentalist and magic with astonishing tricks
• Pool boat race - Paddle your own inflatable pool (18+)
• Food and drink - food trucks, local delicacies, oyster opening, drinks from local breweries and distilleries
• Try-out activities - graffiti, longdrive, ninja obstacle course at sea
• Activity area for all ages - obstacle course, bouncy castles, rodeo and water course
• Parade and after party

What separates Swedes and Finns on the Finnlines ferry

At the beginning of last year, Finnlines deployed two new vessels on the Sweden - Finland, which has led to increased interest. Swedish bookings for the summer have already increased by 55 per cent compared to last year.

Both Swedes and Finns travel with Finnlines, but there are some differences on board - especially in what they buy. Swedes opt for sweet sweets, whiskey and Italian wines. Finns prefer salted liquorice, cognac and Spanish wines.

Visit Värmland launches dating-inspired campaign

Five quick questions. A flirty introduction. And suddenly you've matched with a café, a hiking trail or a museum. Visit Värmland has launched a campaign website where you match yourself to your next Värmland holiday destination.

The new site asks users to answer five quick questions about their preferences. They are then shown suggestions for suitable places to visit. Each place has its own dating profile with pictures and a flirty introductory text - and when you match, you get a message to get to know the place even better.

More Swedes choosing cruises this summer

Ahead of the summer of 2025, interest in cruises abroad has increased significantly. New booking statistics from the travel agency Ticket show an increase of over 41 per cent compared to the same period last year. This is also confirmed in the travel agency's latest survey, where the proportion of people who prefer cruises as a type of trip abroad has increased from 4 to 12 per cent since last year.

This summer, the Mediterranean is the main attraction, with popular destinations such as Barcelona, Rome and the Greek archipelago. During the winter, many Swedes turn to the Caribbean instead.

Coolcations are on the rise

Last year's record-breaking heatwaves in southern Europe have led to changing travel patterns. More and more people are choosing to avoid extreme temperatures and instead holiday in cooler destinations. This spring, Hotels.com has seen a clear increase in travel to cooler destinations, both globally and among Swedish travellers. Swedish searches have increased to, among others Iceland, Switzerland and Norway. The cool destinations that increased the most in Swedish searches:

• Reykjavik (Iceland) - 45 %
• Vik in Myrdal (Iceland) - 15 %
• Bergen (Norway) - 30 %
• Trondheim (Norway) - 20 %
• Cardiff (Wales) - 15 %
• Abisko (Sweden) - 40 %
• Zermatt (Switzerland) - 40 %
• Innsbruck (Austria) - 30 %
• Cornwall (England) - 305 %
• Dingle (Ireland) - 715 %

Overtourism not a problem in Sweden

Swedes have a very positive attitude towards tourism and many want their home town to do more to attract more tourists. This is shown by an attitude survey commissioned by Visit Sweden. The positive attitude towards tourists is also found in Sweden's most visited city, Stockholm, according to a citizens' panel conducted in November 2024 by the Origo Group.

During last year's high season for tourism in Sweden: May-August, the proportion of occupied rooms in relation to available rooms in commercial accommodation in Sweden was: May: 58 per cent, June: 57 per cent, July: 68 per cent and August: 64 per cent, according to the Swedish Agency for Economic and Regional Growth's accommodation data.

Reflection of the week

Wow, what a party it seems to be at Unda Camping! It's also great that Halmstad has been named the most motorhome-friendly municipality of the year! Have you been there?

We knew that liquorice is popular in Finland. What we didn't know was that our neighbours to the east prefer Spanish wines and cognac to Italian wines and whiskey. Do you recognise this?

Did you miss the last travel news? Read the Five-star campsites, anniversaries and where Swedes are travelling this summer

You might also like:

Motorhome passes, pet-friendly hotels and where Swedes are travelling Plus figures at Elmia, most hours of sunshine and odd things people forgot Reduced motorhome tax, popular cities and a new train name Acquisition in the motorhome industry and roommate finding feature Camping price, LPG control - and this worries on the move New driving licence class, bubble list and bathroom fever

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