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Swimming holidays - the new normal? and what happens next?

This summer, swimming holidays have been on everyone's mind. Swedes have been holidaying around the country and sharing inspiring photos of our own country on their social channels. But what will happen in the future, will Swedes continue to love Sweden, or is the phenomenon just a parenthesis in their lives?

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Year of the Swordmaster

At the beginning of the year, many people had booked trips abroad, which they later had to cancel. Perhaps they felt sad when they had planned a wonderful or exciting trip. Perhaps it also felt a bit nice when the fear of infection started to creep in. Suddenly there were other things that felt more important in life. As you know, security and health come before self-realisation and adventure in Maslow's hierarchy of needs.

Slowly, they began to adjust to holidaying in Sweden. Could it be good after all? Then even that became unclear. Would you only be allowed to travel a maximum of two hours by car? When this latter restriction was lifted, it almost felt a bit luxurious. Think about it, we can travel throughout Sweden. As you know, everything is relative!

svemester

A new approach to swimming holidays

"We have to say that the Swedes have been great at having a positive attitude towards swimming. We have heard very little complaining and a lot of "Sweden is fantastic". The Instagram feed has been flooded with picturesque views of Stekenjokk, the High Coast and the Göta Canal, Smögen and Båstad. Never before has Sweden seemed so "dreamy"!

What about us, have we changed our minds?

We can both say we've changed our minds and we haven't. Our motorhome journey along the Göta Canal, Trollhätte canal and Dalsland canal was surprisingly good and offered fantastic beautiful and interesting places. Yes, we can definitely imagine travelling more and experiencing more of Sweden.

However, we can't nod in agreement when we hear "Sweden is so beautiful, so why travel anywhere else?". That's like saying "salmon is good so why eat anything else?". We like variety and we know that there are many beautiful and interesting things to discover in Europe and the world. When it feels good, we will want to travel outside the borders again.

What happens to travelling in the future

Will Swedes continue to love swimming holidays, or will many revert to their previous travel behaviour whenever possible? Has this forced change perhaps made us look at travelling and our local area in a different way?

We have discovered more of Sweden than we otherwise would have done, and it has been very positive (although a bit crowded at times). We are probably more open to Sweden again than we were before. Eventually, however, we want to diversify with other destinations, but we're not in too much of a hurry. What are your thoughts?

You can also read reflections on the theme at the travel blogger 4000 miles.

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