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Motorhome Stockholm 2022 - Day 1 at the Kista Fair.

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Here is a first report from the fair "Husbil Stockholm 2022 - Freedom on wheels" at Kistamässan. What a first day! Very fun and very, very intense.

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Day 1 at Husbil Stockholm 2022

We woke up early on Friday morning and were at the fair in good time. So were the other exhibitors: campervan companies, accessory shops, camping magazines, associations and olive sellers.

When the clock struck 10:00, the visitors poured in. We were almost slightly shocked. We thought the morning would get off to a soft start, but no, everyone came at once...!

Motorhomes at Husbil Stockholm 2022 - photographed during the last, slightly quieter, hour of the fair

Our stand

Our 30 square metre stand was ready when the fair opened. We were ready to hand out magazines, offer travel inspiration to destinations at our Destination Square and sell products/gifts from our Destination Centre. online shop.

Our partners from BestPark demonstrated the new motorhome/caravan service point to a crowd of interested spectators and our partners from various destinations answered questions about their respective destinations.

Thank goodness we had help at the stand! Peter's brother Micke and eldest son Robin's mum Jeanette helped distribute brochures and sell products. Thanks again, without you it would not have been possible!

Great pressure on destinations

Throughout the day there were great pressure on destinations. Our destination square was popular, and people wanted both brochures and to talk about travelling in general. On Friday, both the German Tourist Board and the Swedish National Heritage Board were present at our stand, which of course was great for everyone who wanted tips and information.

You can really tell that people are keen to get out and travel! We noticed that the demand for Swedish destinations is high, but foreign destinations are also attractive.

Great meetings

Of course there were many wonderful meetings! Most of them I unfortunately missed to record, as it was constantly hectic, but Britt-Marie and Lars from bm.lars.travelblog got caught in the picture. So nice to see you again!

Don't miss the Saturday lectures!

On Friday we talked about Skåne and Poland. Today, Saturday, you could say that there is a "glass theme". In the morning we talk about the Crystal Valley in the Czech Republic and in the afternoon about the Glass Kingdom in Småland.

On both occasions there is a chance for you as an audience member to win a really nice prize - all you have to do is be there during the lecture and have a bit of luck! We will also be awarding the "Destination of the Year" prize. Don't miss it!

Programme at Kistamässan Saturday 19 March

  • 11.00: Crystal Valley in the Czech Republic (chance to win a great prize!)
  • 13.45: "Destination of the Year" award ceremony
  • 14.00: The Glass Kingdom in Småland (chance to win a great prize!)

We hope to see you at the fair - today or on Sunday! If you are not able to come, we will update you on the fair here on freedomtravel.se and on Instagram at @freedomtravelnews.

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