Writer: Helena Bergström
After two fantastic trips to Uzbekistan, the country has a very special place in our hearts. It is therefore with great pleasure that we can announce that we have now been appointed as Official Tourism Ambassadors for Uzbekistan.
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Amazing holidays in Uzbekistan
Uzbekistan is a country full of surprises! This colourful eastern country has a dreamy air about it, with a history that tells of camel caravans along the Silk Road and an early cultural centre of Central Asia.
For thousands of years, this region has been a centre of international trade and cultural exchange, with even Vikings trading here. But did you know that today the country is also very exciting to visit as a tourist?

We have visited Uzbekistan twice and were fascinated not least by the hospitality, the friendly people and how safe and secure it feels to travel in this country.
Uzbekistan offers many historical sights, many of which are listed as UNESCO World Heritage Sites, but also amazing silk products, beautiful handicrafts, good food, captivating dance and music, dramatic nature with high mountains, and much, much more.

We have travelled extensively in our lives, visiting many different countries around the world, and yet travelling to Uzbekistan offered something special. This part of the world was a bit of a white spot on the map for us before, and we were overwhelmed by the bright colours and exciting culture. A memory for life!

Tourist ambassadors for Uzbekistan
We have now been appointed as official tourism ambassadors for Uzbekistan, via Tourism Committee of the Republic of Uzbekistan and Ministry of Ecology, Environmental Protection and Climate Change of the Republic of Uzbekistan. The diplomas have been signed by Mr Aziz Abdukhakimov, Minister of Ecology, Environmental Protection and Climate Change of Uzbekistan.
We are incredibly honoured by this great award and this mission. It feels great to be able to share our experiences of travelling in Uzbekistan, and to continue to inspire others to discover this amazing country!
As Uzbekistan Tourism Ambassadors, we will, among other things, participate in various events and share our travel experiences in the country. There will also be more trips to Uzbekistan, to discover and share even more aspects of this fascinating country.


Uzbekistan - an exciting and welcoming country
Swedes and other Nordic citizens can travel visa-free to Uzbekistan for up to 30 days, and you can choose between travelling on your own or seeking out a guided package tour. While travelling in this exciting and welcoming country you can discover, among other things:
- A wonderful symbiosis of ancient settled (especially the Fergana Valley) and nomadic (South-East and North-West) civilisations, with plenty of opportunities to enjoy cultural, ethnic and gastronomic tourism.
- Samarkand is a mythical city with a long history, stunning architecture and colourful crafts. Here you can experience the historic and dazzlingly beautiful Registan Square, which, along with several other buildings in the city, is included on the UNESCO World Heritage List.
- Bukhara is another historic gem, with a stunning city centre that is also on UNESCO's prestigious list. Here you can admire one fascinating building after another.
- Chiva with its minarets, mosques, madrassahs and palaces, all packed into a compact and walkable space, feels like a perfectly preserved open-air museum.
- Tashkent is an exciting capital city where modern life is mixed with a big dose of tradition and culture. Here you can experience huge markets and a metro that offers an art experience.
- Shopping in Uzbekistan is one of the highlights of a trip to the country. It's great to browse through colourful fabrics, silk scarves and local crafts.
- Food in Uzbekistan is an important part of the travelling experience! In addition to the national dish Plov (pilaff), you can try pies, dumplings, soups, salads, meat dishes, nuts and many other goodies.














bmlarsreseblogg says:
Congratulations on the award! Uzbekistan is really enticing along with several other countries in that region. The cities really have something of a fairytale flavour about them!
12 August 2025 - 17:13
Helena says:
Thank you very much! Uzbekistan is a great country to discover! And yes, we are also curious about more countries in the region! 🙂
13 August 2025 - 18:04
BP says:
WOW!!! Congratulations on this honour. You really deserve it. The country could not wish for two better ambassadors, for sure:-)
12 August 2025 - 19:48
Helena says:
Thank you very much BP! We are really happy that Uzbekistan wants us as ambassadors, and it feels very right for us. We really like the country and these trips are etched in our memories! Often when we are asked about a special travel experience, it is these trips that pop up in the memory! 🙂
13 August 2025 - 18:06
Jonathan says:
Great that you became it for such an exciting and cool destination ! I think more people will find it in the future now that there are some articles in Swedish.
13 August 2025 - 7:34
Helena says:
Yes, it's really fun to be tourist ambassadors for this particular country! It feels exotic and exciting, but at the same time safe and reasonably easy to visit! And yes, of course it needs to be written over and over again, in Swedish ...!
13 August 2025 - 18:10
Daniel på Upplevelsebloggen says:
What a nice and fun award! Congratulations and looking forward to more reports from there.
13 August 2025 - 9:12
Helena says:
Thank you very much Daniel! Yes, there will be more reports of course! 🙂
13 August 2025 - 18:11
Louise Åhrstadius says:
Congratulations on the appointment.What an honour to become Uzbekistan Ambassadors! Uzbekistan, Kyrgyzstan, Tajikistan are on my bucket list.
20 August 2025 - 7:51
Lena - gott för själen says:
Great! Congratulations to you!
Hug Lena
29 October 2025 - 18:49
Lennart Olsson says:
Hey, hey, hey, hey,
Can I hire guides or book tours on the spot in Uzbekistan if, for example, I book my own flight there?
09 April 2026 - 14:34