One event - five exciting destinations

Writer: Helena Bergström

Last Thursday, we organised a large event with around 100 guests from the travel industry. This has been fantastic fun, while at the same time taking an incredible amount of time and energy. We will tell you about the whole event of course - we start by telling you about our partners!

A travel event - created by FREEDOMtravel

The event was created to bring together travel writers and digital creators as well as others in our travel network. We were the organisers of the event, while five destinations contributed in different ways: Uzbekistan, Frankfurt am Main, Tunisia, Austria and Slovakia.

Uzbekistan provided food, wine and musical entertainment, which really added to the atmosphere and experience! Other destinations paid a fee (renting a large venue in the centre of Stockholm is not free, we can assure you!) and contributed with, for example, lectures and content for the goodie bag. We also had two additional partners - a wine importer and a tech company.

1. Uzbekistan

As many may know, we have been working with Uzbekistan for a few years now. A fantastic country to experience, if you like culture and history! What we love is that it feels exotic and different, while being safe and cosy. Lovely people! Colourful! Beautiful crafts! Do you want to travel here? Don't hesitate to get in touch with us and we'll share our personal tips!

• Instagram: @uzb_travel
• Facebook: Visit Uzbekistan
• Hashtag: #uzbekistantravel
• Official website: uzbekistan.travel
• Find out more with us: Report on Uzbekistan

2. Frankfurt am Main

We really like travelling in Germany and we have cooperated a lot with the German Tourist Office in Sweden. The Tourist Office closed its operations in 2024 due to budget cuts, and the only thing left in Sweden is a limited tourism focus of the German-Swedish Chamber of Commerce.

So I'm glad they chose to partner with us for the event: Frankfurt am Main. We have never visited this city - but now we are curious! - and we can also highly recommend a great place to visit nearby: Kassel Bergpark Vilhemlshöhe.

• Instagram: @visitfrankfurt
• Facebook: VisitFrankfurt
• Youtube: VisitFrankfurt
• Hashtag: #visitfrankfurt
• Slogan: Frankfurt - a little different
• Official website: visitfrankfurt.travel
• Digital newspaper: FrankfurtRhineMain Travel Planner
• Partner in Sweden: German-Swedish Chamber of Commerce
• Read more: Our reports on Germany

3. Tunisia

Tunisia is a country we like very, very much. You can come here for relaxing sun and beach holidays, but also exciting desert adventures. You can go on a charter, or travel on your own. You can even come here by campervan if you like! Tunisia is a very diverse and accessible country, offering a Mediterranean feel as well as desert dreams.

• Instagram: @discover_tunisia_oficial
• Facebook: Explore Tunisia SE
• Hashtag: #discovertunisia
• Official website: discovertunisia.com
• Read more: Report on Tunisia

4. Austria

Wonderful Austria! This country is fantastic for skiing in winter, but least equally wonderful for adventures in nature during the summer months. We have many favourites in Austria, including Salzburg and Zell am See. In addition, the ice cave ice-rice world on a fantastic experience! Austria is simply a wonderful holiday destination for active holidays 365 days a year!

• Instagram: @visitaustria
• Hashtag: #feelaustria
• Official website: austria.info
• Read more: Report on Austria

5. Slovakia

Slovakia is a relatively new acquaintance for us. We visited Bratislava on a press trip last autumn, and it was a very nice first visit! We were definitely keen to see more and we have loosely begun to sketch a motorhome trip in these regions - however, it will not be until next year.

Anyway, don't miss out on this exciting country! You can experience, for example: historic cities, castles, Unesco heritage, nature, golf, food and wine!

• Instagram: @visitslovakia.en
• Facebook: Visit Slovakia
• X (Twitter): @SlovakTB
• Hashtag: #visitslovakia
• Slogan: Slovakia - the country so beautiful, you will simply fall in love
• Official website: slovakia.travel
• Read more: Report on Slovakia

More partners at the event

We had two more partners at the event that we are happy to tell you about:

Solid Wine

Solid Wine is a wine importer with over 20 years of experience and knowledge of wine import. This is a wine company with a passionate interest in food and wine! At the event, the company contributed with prosecco, to the initial mingle.

We drank Contarni Prosecco, from Veneto in Italy. This is a sparkling wine that is available in Systembolaget's order range (order item). Very tasty! And yes, we will always associate this drink with wonderful memories!

• Instagram: @solidwine.se
• Hashtag: #solidwine
• Official website: solidwine.se
• Read more: Our stories on food and wine

Xbrandify

Xbrandify helps hotels, travel companies and brands take ownership of the entire customer journey, from inspiration and planning to booking, on-site experiences and post-travel engagement. Through AI-powered concierge and automation, it enables partners to create, manage and monetise real brand experiences while building stronger relationships with their audiences.

We partnered with Xbrandify (then Your Brand Travel) when we launched our travel agency last year. Now we're in a new phase of the partnership - not only will there be more hotels and travel packages, but there will also be a much more modern and smooth booking experience!

• Instagram: @xbrandify_
• Facebook: Xbrandify
• LinkedIn: Xbrandify
• Hashtag: #Xbrandify / #OwnYourCustomerJourney / #BrandExperiences
• Official website: xbrandify.com
• Slogan/Main message: Own Your Customer Journey
• Read more: Our travel agency

Which of these destinations have you visited?

Which of these five destinations have you visited?

• Uzbekistan
• Frankfurt am Main, Germany
• Tunisia
• Austria
• Slovakia

What are your experiences travelling in these countries? Please tell us! We'll tell you more about the event itself, and how it went, soon!