Traveling is rarely just about getting from one place to another. For many, it's the discovery that attracts them most – the feeling of finding new environments, experiencing something unexpected, and exploring worlds that are different from everyday life.
Read more
Why do we actually say that there's a cow on the ice? Swedish is full of strange expressions that we use without thinking about what they actually mean. We sense owls in the bog, put rhubarb on things, have clean flour in the bag and think someone has shit in the blue cupboard.
Read more
Team building, kickoffs and networking are part of corporate life that should be fun and memorable. But often, lack of planning or poor choice of activity can mean that the activity does not have the desired effect.
Read more
Soft2Bet MEGA (Motivational Engineering Gaming Application) acts as a standalone gamification engine that operators integrate via API connections to add structured motivational layers to casino or sportsbook products. MEGA is designed to extend gaming sessions and increase repeat visits by replacing one-time incentives with continuous motivational loops.
Read more
Music has a remarkable ability to take us back in time. A song can be a place, a person or a moment - sometimes all at once. Here's a list of songs that we associate with different memories and emotions. Feel free to copy the list and add your own songs and memories - in a comment or your own blog!
Read more
A fashion gala for the over-45s? Yes, that's exactly what ”The Golden Age gala 2026” was on 17 January at Clarion Hotel Stockholm. We only just made it back from Poland to be there. Peter's favourite designer Taracci was showing his creations on the catwalk...!
Read more
Updated: September 2026 | New Year's is celebrated in many parts of the world, but the way to welcome the new year can look very different. In some places, people eat grapes at breakneck speed, in others they jump out of a chair, predict the future or take a walk with a suitcase. Here we offer 15 exciting New Year's traditions from around the world - and also tell you about some of our own New Year's celebrations abroad.
Read more
Christmas is certainly a Christian holiday, but Christmas traditions also include a wild mix of folklore and pre-Christian winter rituals. Throughout Europe, Christmas stories are populated by witches, goats, demons and various mythical animals. Join us on a journey through Europe's darker, stranger and sometimes frightening Christmas traditions...
Read more
Every year on 13 December, Sweden is filled with candlelight, white robes and familiar melodies. For many, Lucia is associated with childhood memories, school performances and early mornings in front of the television. But how old is this tradition really – and how much has it changed? And above all... what will Lucia celebrations look like in the future?
Read more
Why is it called that? I love thinking about different words and their origins, and after all these years together, I've got Peter to join me in my word games. He also wonders... why is it actually called that?
Read more
English (UK) 
Svenska