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Dare to try a new destination!

Swedes are the least likely Europeans to travel to a new destination. As many as 42 per cent of Swedes state that they will return to the same destination in 2015 as in 2014. This is according to a new survey from YouGov on behalf of Airbnb.


The same place every year?

We Swedes take more holidays than our European neighbours and we travel abroad most often (8 out of 10 Swedes have been abroad at least five times in their lives). But we are not particularly adventurous, we like to go to the same place every time!

The reasons given for returning to the same places are that we have access to accommodation in the place (33%), that we have memories of the destination (29%) or that we want to visit someone in the destination (23%).

How does this apply to you? Are you planning to travel to the same destination this year as you did last year? Of course, travelling to the same place is not necessarily wrong, but we want to encourage you to try new destinations. There are so many beautiful and interesting places to discover! Here are five tips for travelling in Europe this summer.

Poland's Baltic coast

Discover the beautiful city Gdansk, sunbathing in exclusive Sopot, surfing on the magically beautiful headland Hel or visit the interesting castle Malbork.

Grand hotel Sopot
Grand Hotel in Sopot, Poland

The Algarve coast in Portugal

Live the holiday life in cosy Albufeira, sunbathing on the beautiful beach in Galé, visit the charming Tavira or climb to the far end of the dramatic cliffs of the Cabo de Sao Vicente.

Albufeira on the Algarve coast, Portugal

West coast of France

Savour seafood in Brittany, visit the mighty abbey Mont St Michel, learn about the history of war in Normandy or sunbathing and swimming at the beautiful Silver Coast.

Fresh mussels and oysters in Cancale, Brittany, France

Spain's interesting cities

Spain is more than Barcelona! Visit Seville with its beautiful park Maria Luisa, Valencia with old and new architecture (and The Fallas Festival in March) or Tarragona with the 20th century amphitheatre.

Tarragona, Spain

Reykjavik, Iceland

Experience the smouldering landscape from horseback, swim in the waters of the Blue Lagoon, visit Reykjavik's interesting sights or enjoy modern Icelandic cuisine.

Blå lagunen keflavik
Blue Lagoon outside Reykjavik

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